Express Activity Planning Manager at Ada

Manchester, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Promotions and AdvertisingIndustries

Requirements

Analytical and data driven, skilled in using data to make informed decisions and optimise results
Strong communicator with great personal skills to work with people at all levels – not just in our business, but also beyond it
Thrives in a fast-paced environment, with the ability to manage change and drive results
Agile and an effective decision maker, willing to move, fail and learn fast
Obsessed about our purpose and our customers

Responsibilities

Develop and deliver the Promotional and Marketing Strategy for Asda Express, ensuring a cohesive customer proposition that communicates both value and quality
Create impactful campaigns and initiatives that resonate with customers, driving engagement and loyalty while supporting overall business growth
Take ownership of shaping and delivering the Express customer proposition, working cross-functionally to define and embed a value-led offer
Conduct detailed analysis and promotional autopsies to understand category roles and space principles
Collaborate with Commercial Managers and suppliers to align activity and maximize opportunities
Lead the end-to-end trade plan, managing the quarterly promotional planning process—from strategy through execution—ensuring promotions land right first time and driving process improvements for a streamlined approach
Work closely with key stakeholders to translate plans into strong in-store execution

Skills

Promotional Strategy

Marketing Strategy

Data Analysis

Stakeholder Management

Trade Planning

Promotional Planning

Customer Proposition

Cross-functional Collaboration

Campaign Management

Process Improvement

In-store Execution

Ada

Automates customer service with AI chatbots

About Ada

Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.

Toronto, CanadaHeadquarters

2016Year Founded

$185.3MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Emerging AI chatbot startups pose a threat to Ada's market share.

Rapid AI advancements require continuous updates, straining Ada's resources.

Data privacy regulations could increase compliance costs for Ada.

Differentiation

Ada specializes in AI-driven chatbots for automated customer experience solutions.

The company offers a subscription-based model ensuring steady revenue and client engagement.

Ada provides consulting, development, and managed services to enhance customer support operations.

Upsides

Ada raised $130M in Series C funding, boosting its growth potential.

Partnerships with platforms like Zendesk enhance Ada's integration capabilities.

Growing demand for AI solutions supports Ada's market expansion and client acquisition.

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