Events Manager at Sonar

Austin, Texas, United States

Sonar Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
TechnologyIndustries

Requirements

  • Ability to chart the course for all events in America, including tradeshows, tabletops at regional, public sector, and partner events
  • Creativity in sourcing venues, formats, content, and speakers for Sonar-hosted events like workshops, roundtables, and dinners
  • Serve as the marketing presence and Sonar ambassador in face-to-face interactions with customers and prospects
  • Coordinate regional webinars and virtual events
  • Help the sales team nurture relationships with customers across the country
  • Work closely with product management, sales, demand generation, and cross-functional teams to optimize field presence
  • Master problem-solver who thrives in making game-day decisions, pivoting when necessary, and solving problems
  • Ability to play multiple roles, learn new things, and explore natural curiosity

Responsibilities

  • Manage the America events plan, including researching events to attend, negotiating sponsorships, managing budget, coordinating staffing, and ensuring adequate follow-up post-event
  • Design and implement Sonar’s presence at 15-25 industry events each year to meet customers, generate net new leads, and increase brand awareness
  • Plan and execute company-hosted events that bring together customers and prospects

Skills

Key technologies and capabilities for this role

Event PlanningProject ManagementCommunity EngagementMarketingBudget ManagementVendor Management

Questions & Answers

Common questions about this position

What is the employment type for the Events Manager position?

The position is full-time.

Is this Events Manager role remote or does it require office presence?

Sonar has hub offices in the USA, Switzerland, the UK, Singapore, and Germany with employees worldwide, but specific remote or location policy for this role is not detailed.

What skills are needed for the Events Manager role?

The role requires skills in managing events including tradeshows, tabletops, sourcing venues, formats, content and speakers for hosted events like workshops, roundtables, and dinners, acting as a marketing ambassador, and coordinating webinars and virtual events.

What is the company culture like at Sonar?

Sonar emphasizes a strong culture with high standards, accountability, positivity, dedication, thoughtfulness, empathy, passion, clarity of intention, urgency, operational efficiency, and operating as One Team. They follow a CODE mindset and foster a dynamic environment with worldwide employees.

What makes a strong candidate for the Events Manager position?

Strong candidates will have experience managing diverse events in America like tradeshows, tabletops, and hosted events, creativity in sourcing venues and speakers, ability to act as a brand ambassador with customers, and skills in coordinating virtual events to support sales.

Sonar

Tools for code quality and security

About Sonar

SonarSource provides tools aimed at improving code quality and security for software developers. Its main products include SonarLint, an IDE plugin that gives real-time feedback on code quality; SonarQube, a self-managed solution for comprehensive code analysis and reporting; and SonarCloud, a cloud-based service that offers similar features with the convenience of cloud management. SonarSource operates on a subscription-based model, allowing clients to access its tools through annual subscriptions or usage-based pricing for cloud services. The company serves over 400,000 organizations worldwide, emphasizing the importance of writing clean, maintainable, and secure code. SonarSource's goal is to promote the philosophy of "Clean Code," which enhances the efficiency of development teams and improves the security and reliability of software applications.

Vernier, SwitzerlandHeadquarters
2008Year Founded
$444.6MTotal Funding
LATE_VCCompany Stage
Enterprise Software, CybersecurityIndustries
501-1,000Employees

Benefits

Flexible Work Hours
Hybrid Work Options
Professional Development Budget

Risks

Tidelift acquisition may cause integration challenges, disrupting Sonar's operations.
Cultural challenges may affect the partnership with Adactin in Australia.
New distribution agreement with QBS Software may lead to channel conflicts.

Differentiation

SonarSource supports over 30 programming languages, offering broad compatibility for developers.
SonarLint provides real-time feedback in IDEs, enhancing code quality during development.
SonarQube and SonarCloud offer comprehensive code analysis, ensuring high standards for codebases.

Upsides

Sonar's acquisition of Tidelift enhances its open source software security capabilities.
Partnership with Adactin expands Sonar's reach in the Australian market.
Integration with AI-driven tools boosts Sonar's code quality assessment efficiency.

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