Email Marketing Manager at Poppulo

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarketingIndustries

Requirements

Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
5+ years of experience in email marketing management, ideally in a B2B SaaS or global environment
Hands-on expertise with HubSpot (required)
Strong skills in Excel for audience management, QA, and reporting
Proven track record of improving email performance metrics and contributing to pipeline/revenue growth
Demonstrated ability to create compelling, clear first drafts of email content
Experience with A/B testing, personalization, and campaign optimization
Analytical mindset with the ability to translate data into action
Highly collaborative, proactive communicator, comfortable working with global teams
Strong sense of ownership, accountability, and attention to detail
Metrics-driven, creative, and detail-oriented
Ability to manage end-to-end execution and improve performance continuously

Responsibilities

Plan, build, and execute email campaigns, newsletters, and automated workflows in HubSpot
Draft first versions of new content, including event promotions, nurture campaigns, and collateral announcements
Ensure audience segmentation and personalization are accurate and optimized for engagement
Conduct thorough QA and testing (links, personalization tokens, rendering, formatting) before every send
Analyze campaign metrics (deliverability, open rate, CTR, conversions, pipeline influence) and drive continuous performance improvements
Develop and implement strategies to grow and scale the contact database responsibly and effectively
Manage and optimize lead nurturing workflows across the customer lifecycle
Collaborate closely with design, content, operations, and sales to align campaigns with broader goals
Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations
Stay current on email marketing best practices, platform updates, and new strategies to increase effectiveness
Flexibly work across global time zones to support campaign launches and collaborations

Skills

Key technologies and capabilities for this role

HubSpotEmail MarketingA/B TestingAudience SegmentationAutomated WorkflowsNurture CampaignsContent Drafting

Questions & Answers

Common questions about this position

What are the key responsibilities of the Email Marketing Manager?

The role involves planning and executing email campaigns in HubSpot, drafting content, ensuring audience segmentation, conducting QA, analyzing metrics, optimizing lead nurturing, collaborating across teams, ensuring compliance, and staying current on best practices.

What technical skills or tools are required for this position?

Proficiency in HubSpot for email campaigns and workflows is required, along with skills in audience segmentation, A/B testing, QA processes, and metrics analysis.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the compensation or salary for this position?

This information is not specified in the job description.

What kind of candidate is Poppulo looking for, and do I need to meet all requirements?

They seek a metrics-driven, creative, detail-oriented candidate with strong ownership who can execute end-to-end and collaborate globally. No perfect candidate exists, so apply even if you don't meet 100% of requirements as they value diversity of perspectives.

Poppulo

Communication solutions for employee engagement

About Poppulo

Poppulo focuses on enhancing communication between businesses and their key audiences, including customers and employees. The company offers solutions that facilitate effective communication, recognizing it as a fundamental human need. Poppulo's products are designed to help organizations create meaningful connections and improve workplace experiences. Unlike many competitors, Poppulo emphasizes the importance of people in its approach, aiming to foster a more informed and connected world. The company's goal is to empower its customers to achieve impactful communication that leads to positive results.

Cork, IrelandHeadquarters

2012Year Founded

$34MTotal Funding

LATE_VCCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Flexible Work Hours

Educational Assistance

401(k) Company Match

Paid Vacation

Life Insurance

Wellness Program

Risks

Recent layoffs may indicate financial instability or restructuring challenges at Poppulo.

Adoption of Poppulo AI may face resistance from traditional communication teams.

Integration challenges from mergers may affect seamless service delivery.

Differentiation

Poppulo's Harmony platform integrates employee communications, digital signage, and workplace management.

Poppulo AI enhances productivity with intelligent insights and automation for communication teams.

Poppulo's omnichannel platform is trusted by 47 of the Fortune 100 companies.

Upsides

Poppulo AI boosts productivity and engagement with enterprise-grade AI capabilities.

The Engage '23 Conference highlights Poppulo's leadership in virtual industry events.

Poppulo's recognition as a top software reflects high demand for its communication solutions.

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