Earn Growth Specialist (Marketing, BD & Ops) at Binance

Taipei, Taiwan

Binance Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, BlockchainIndustries

Requirements

  • DeFi/Crypto/Web3 native with strong business acumen and proactive habit of researching industry insights
  • 3-5 years of relevant experience in product growth, marketing, business development, or operations within crypto, DeFi, or related sectors
  • Proven track record of independently executing campaigns and growth initiatives
  • Experience collaborating cross-functionally in large teams and managing partner relations
  • Have read and understood Binance’s Core Values
  • Exceptional attention to detail and accountability
  • Openness to feedback and strong willingness to continuously improve
  • Flawless execution and follow-through; creative ideas backed by consistent execution
  • Takes full ownership of tasks and outcomes; self-learning personality and ability to work independently as DRP/POC
  • Ability to handle fast-paced environment with changing requirements and can-do mentality
  • Highly organized, comfortable working across time zones and managing multiple projects
  • Excellent logical thinking, communication, and presentation skills
  • Detail-oriented, self-driven, and quick-learner
  • Strong passion and knowledge of crypto, DeFi, and Web3 products, platforms, and ecosystems; familiar with DeFi and Binance ecosystem

Responsibilities

  • Assist the team with daily marketing, BD, growth, and product operations for Liquid Staking, On-Chain Yields, and Simple Earn
  • Plan and manage campaign schedules, ensuring end-to-end execution
  • Explore marketing collaboration opportunities with external partners, KOLs, and other channels
  • Collaborate with large cross-functional teams to maintain smooth product operation and growth plan execution
  • Monitor and evaluate performance of marketing campaigns and product growth initiatives through data analysis
  • Manage end-to-end regional, VIP, and protocols amplification and pipeline of growth
  • Be the DRP (Direct Responsible Person) or POC (Point of Contact) with ecosystem protocols and partners on growth initiatives and major partnership deals
  • Develop marketing and growth strategies with the team to increase TVL for Liquid Staking, On-Chain Yields, and Simple Earn
  • Monitor and resolve Liquid Staking, On-Chain Yields, and Simple Earn issues by coordinating with internal and external stakeholders
  • Ensure flawless execution and accountability on campaigns, growth initiatives, partnerships, and handovers, prioritizing execution discipline while valuing creativity

Skills

DeFi
Crypto
Web3
Marketing
Business Development
Data Analysis
Campaign Management
Partnerships
KOLs
TVL Optimization
Liquid Staking
On-Chain Yields
Growth Strategies

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters
2017Year Founded
$9.7MTotal Funding
SERIES_ACompany Stage
Crypto & Web3, Financial ServicesIndustries
5,001-10,000Employees

Benefits

Competitive salary
Option to be paid in crypto
Health insurance
Flexible working hours
Remote work for many roles
Company sponsored holidays
Learning and development programs
Free language classes
Relocation support
International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.
Allegations of internal misconduct may lead to legal complications for Binance.
Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.
It is the largest crypto exchange by trade volume, serving over 166 million users.
Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.
Increased interest in Layer 2 solutions could boost Binance's trading volume.
Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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