Manager, CRM
GOAT GroupSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-Commerce, Digital MarketingIndustries
Requirements
Candidates should possess at least 4 years of experience in CRM, email marketing, or lifecycle roles, with preference given to e-commerce or DTC experience. They must have advanced expertise with Klaviyo and Shopify, including setup, integrations, and migrations, along with a strong understanding of segmentation, suppression logic, and automation flows. Furthermore, candidates should be comfortable building and editing HTML and JSON for template customization, and demonstrate excellent attention to detail, confidence in using tools like Attentive, LoyaltyLion, Ordergroove, Segment, and Zendesk, and a solid grasp of UTM structures, deliverability best practices, and tracking. Finally, effective communication skills and adaptability are essential for this role.
Responsibilities
The E-Commerce & Growth Marketing Manager will manage the marketing calendar and coordinate timelines across internal teams and external partners, oversee planning and execution of product launches, promotional campaigns, and channel-specific activations, brief designers, copywriters, and creative partners on asset needs, review assets for accuracy and brand alignment, maintain a well-organized asset library, build and schedule email and SMS campaigns in Klaviyo and Postscript, apply testing strategies and performance best practices, manage site merchandising and product updates on Shopify, support execution of loyalty, referral, and affiliate programs, assist with SEO optimization, and coordinate go-to-market execution across channels.
Skills
Digital Marketing
Campaign Management
Creative Workflow Coordination
Channel Activation
Email Marketing
SMS Marketing
Shopify
Klaviyo
Postscript
Asset Management
Performance Testing
Product Launches
Project Management
Team Coordination
Content Briefing
Keep
Fintech solutions for Canadian SMB payments
About Keep
Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.
Key Metrics
Toronto, CanadaHeadquarters
2021Year Founded
$10.4MTotal Funding
EARLY_VCCompany Stage
FintechIndustries
11-50Employees