Director of Global B2B Marketing
Keeper Security- Full Time
- Expert & Leadership (9+ years)
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in product marketing, preferably within the risk and compliance industry. Strong leadership skills and the ability to develop and execute marketing strategies are essential, along with experience collaborating with cross-functional teams.
As the Director, Risk & Compliance Product Marketing, you will be responsible for developing and executing the global marketing strategy for the Risk & Compliance business, collaborating with product, sales, and business proposition teams. You will lead segmentation, messaging, and value proposition development, design and execute product-specific campaigns, and ensure marketing initiatives align with business goals and revenue growth targets. Additionally, you will work closely with the B2B marketing team to implement industry marketing efforts and communicate campaign plans and results to stakeholders.
Provides business news and financial data
Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.