Director, RGM Agile at The Coca-Cola Company

Istanbul, Istanbul, Turkiye

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Consumer Goods, Beverages, FMCGIndustries

Requirements

7+ years of combined experience in RGM, consultancy, commercial planning, or commercial execution
Demonstrated expertise in RGM, segmentation, innovation, and channel strategy
Proven ability to think strategically and analytically
Outstanding influencing and leadership skills
Ability to translate strategic plans into actionable initiatives
Solid experience in commercial and brand management
Strong networking and collaboration skills
Proven ability to work effectively in a dynamic, multi-stakeholder environment
Skills: Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Responsibilities

Lead, design, and implement RGM strategies to drive topline growth in revenue, transactions, and margin expansion
Develop innovative pricing, promotions, portfolio, and mix management approaches
Serve as a key member of cross-functional teams, collaborating with Operating Unit and system teams to accelerate capabilities in affordability, premiumization, portfolio optimization, promotional intelligence, assortment optimization, and advanced analytics
Identify revenue opportunities across various sales channels and categories
Design bold OBBPC (Occasion, Brand, Package, Price, Channel) strategies to drive revenue, volume, and transactions growth
Collaborate with Strategy, Human Insights, and Finance teams to analyze business performance and identify potential RGM levers
Develop value propositions for shoppers and customers to generate incremental system results
Act as the key RGM strategy contact, ensuring alignment and synchronization with bottlers, Franchise GMs, Marketing, and Finance functions
Ensure RGM strategies are effectively integrated into Countries commercial activities

Skills

Revenue Growth Management

Pricing Strategy

Promotions

Portfolio Management

Mix Management

OBBPC

Advanced Analytics

Strategic Leadership

Cross-Functional Collaboration

Stakeholder Engagement

Premiumization

Assortment Optimization

Promotional Intelligence

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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