Director, Product Marketing + GTM, Enterprise (Contract)

Why Mozilla

Mozilla Corporation is a non-profit-backed technology company that has helped shape the internet for the better over the past 25 years. We’re the makers of Firefox, the privacy-focused web browser used by more than 225 million people around the world each month. As we look to the future, we’re working to shape the next 25 years of the internet—one that’s built for people, not just for profit.

Mozilla Corporation is wholly owned by the 501(c) non-profit Mozilla Foundation, meaning we’re accountable not to shareholders, but to our mission. Alongside thousands of contributors and collaborators, Mozillians design, build, and maintain open-source software that empowers people to use the internet on their own terms.

We’re now seeking a Product Marketing and GTM Director to lead our global marketing efforts to the enterprise audience for Firefox, with an initial focus on expanding our footprint in Europe. This is a key 6-month strategy role, reporting to the VP of Product Marketing, to lead the inbound marketing efforts to successfully launch an enterprise browser business, including segmentation, market entry strategy, pricing strategy, positioning, messaging, channel strategy and sales enablement. You are an inspiring, cross-functional leader directly responsible for the marketing activity, including defining both the market entry strategy and the organization required to drive business growth.

The ideal candidate has successfully launched and scaled security and/or networking products for enterprise customers, and has a strong track record of driving adoption in B2B or IT-managed environments. They have experience working with dynamic cross-functional teams (including Product, Data & Analytics, Comms, and Sales). They are a proactive thought leader and a clarifying force to help our product and sales teams drive growth.

Role Responsibilities

In this role, you will:

• Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends, using insights to inform the product roadmaps.
• Build the positioning and pricing strategy to drive growth
• Develop a clear, compelling narrative framework for this new security and networking product — rooted in Mozilla values and speaking directly to the customer needs.
• Define and implement channel and marketing growth plans globally
• Collaborate closely with channel leaders to develop and optimize marketing campaigns
• Partner closely with Sales teams, building a sales enablement toolkit to drive revenue growth
• Usher new launches out the door with tightly coordinated go-to-market strategies.
• Define the Marcomm organization and resource investment to grow the product

What You'll Bring

• 12+ years experience in product marketing, inbound market analysis, and go-to-market strategy for a security or networking company
• 5+ years of experience leading organizations
• Experience building and launching a net-new (0-1) function, defining core processes and scalable frameworks
• Proven track record to influence senior executives, bringing clarity amid ambiguity, and effect change at every level of the organization
• Strong understanding of the enterprise sales process, customer needs, and market trends
• Passion for being the voice of the customers for our product partners and the storyteller of our products to our customers.
• Established marketing proficiencies across inbound customer insights, positioning, event and content marketing, and sales enablement
• Experience working with Sales, Product/Engineering, Comms, Finance, Policy, and Strategy teams
• Ability to translate technical information into actionable context for marketing and vice versa
• Highly data-driven with strength in deriving actionable insights from data and research
• Experience working in a fast-paced environment and across different time zones and regions

About Mozilla

When you work at Mozilla, you give yourself a chance to make a difference in the lives of web users everywhere. And you give us a chance to make a difference