Director, Product Marketing at Hive

Vancouver, British Columbia, Canada

Hive Logo
CA$160,000 – CA$200,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, MarketplaceIndustries

Requirements

Candidates must have at least 10 years of product marketing experience and a proven ability to develop and execute go-to-market strategies that drive revenue growth. Exceptional storytelling, positioning, and messaging skills are required, along with strong leadership and team management experience. Expertise in enterprise and product-led growth strategies is essential.

Responsibilities

The Director of Product Marketing will own Hiive's product marketing function, including positioning, messaging, launch strategy, and market adoption. They will develop and lead go-to-market strategies for new product initiatives, conduct deep user and market research, oversee positioning strategies, lead competitive intelligence efforts, drive the creation of high-impact content, and partner with Growth Marketing to develop campaigns that fuel pipeline growth.

Skills

Product Marketing
GTM Strategies
Storytelling
Positioning
Messaging
Leadership
Team Management
PLG
Market Research
Competitive Intelligence
Content Creation
B2B SaaS

Hive

Provides AI models and APIs for search

About Hive

Hive offers advanced artificial intelligence models through APIs that enhance search capabilities, such as visual similarity and text-to-image search. Their deep learning models can accurately classify content and generate images and text, making them valuable for industries like sports and marketing. Hive differentiates itself with high standards of information security, holding ISO 27001:2022 and SOC Type 2 certifications. The company's goal is to empower businesses by providing AI solutions that improve their operational efficiency and decision-making.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$138.3MTotal Funding
SERIES_DCompany Stage
Consumer Software, AI & Machine LearningIndustries
201-500Employees

Benefits

Competitive Pay
Equity
Comprehensive Insurance
Catered Meals
Corporate Gym Membership

Risks

Emerging competition from OpenAI's GPT-4 could challenge Hive's content moderation market.
TrueMedia's collaboration with Microsoft may threaten Hive's AI-generated content detection.
Free AI-powered tools like TrueMedia's deepfake detector could reduce demand for Hive's services.

Differentiation

Hive offers a comprehensive suite of pre-trained AI models for diverse applications.
The company provides turnkey software solutions powered by proprietary AI models and datasets.
Hive's technology supports platform integrity, brand protection, and context-based ad targeting.

Upsides

Hive's collaboration with Virgin Money shows potential in the real estate and energy sectors.
Growing demand for AI-powered content moderation boosts Hive's market opportunities.
Hive's Intelligent Search services enhance content discovery and moderation capabilities.

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