Director, Product Marketing at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MediaIndustries

Requirements

15+ years of experience in product marketing, growth, or related roles—or equivalent practical experience
8+ years of experience leading high-performing teams
Proven success in consumer or creator technology sectors, ideally with experience in image editing, photography, or design tools
BS degree in Marketing, Business, or a related field—or equivalent practical experience
Strong critical thinking and analytical skills, with the ability to translate insights into action
Exceptional communication and storytelling abilities
Demonstrated ability to influence senior leaders and drive cross-functional alignment
Passion for creators and a deep understanding of their needs and workflows

Responsibilities

Define and implement the long-term product marketing strategy for Adobe’s image editing portfolio for creators
Influence product direction through deep customer insights, competitive analysis, and market trends—especially around AI and mobile-first workflows
Frame reasons, positioning, and packaging for new capabilities and offerings
Become Adobe’s authority on image editing workflows, creator problems, and emerging trends
Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies
Develop and implement data-driven strategies to acquire new creators, drive activation, and increase engagement and retention
Collaborate with cross-functional teams to deliver compelling product launches, campaigns, and lifecycle marketing programs
Build, mentor, and inspire a high-performing team of product marketers
Foster a culture of innovation, collaboration, and customer obsession
Align senior collaborators across Product, Design, Engineering, and GTM teams
Drive crisp execution across complex, matrixed organizations
Champion Adobe’s vision for image editing and creative empowerment
Craft compelling narratives that resonate with executives, press, partners, and the creator community

Skills

Product Marketing

Strategic Leadership

Customer Insights

Competitive Analysis

Market Trends

Positioning

Packaging

Photoshop

Lightroom

GTM

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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