Director, Portfolio Marketing

Milwaukee, Wisconsin, United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing Technology, Industrial AutomationIndustries

Requirements

The Director, Portfolio Marketing should have a Bachelor’s degree and possess at least 10 years of experience in marketing, with a strong focus on portfolio management and commercial strategy development. They should demonstrate expertise in go-to-market strategy, market analysis, and competitive intelligence, and have a customer-focused mindset. Experience in the industrial automation or technology sector is preferred, as well as strong leadership and collaboration skills.

Responsibilities

The Director, Portfolio Marketing will develop and implement commercial strategies and programs to maximize customer demand and sales growth for Rockwell Automation’s global portfolio of products, services, and solutions. They will be responsible for bringing the portfolio to market, developing a go-to-market strategy, conducting audits, delivering training, advising management on risk mitigation, collaborating with peers in Marketing, Business Units, and Sales, and working with industry and regional marketing to tailor commercial strategies. Additionally, they will drive portfolio awareness, demand creation, and enablement efforts, support new product launches, and engage in ongoing business performance assessment and optimization, acting as a trusted advisor to business unit leaders and supporting the company’s inorganic growth strategy through partnerships and acquisitions.

Skills

Portfolio Marketing

Commercial Strategy

Go-to-Market Strategy

Customer Segmentation

Competitive Analysis

Value Proposition Development

Messaging

ARR-based Software and Services

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free