Director of Product Marketing - Resident Loyalty / Bilt Payment Center at Bilt Rewards

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Real Estate, RewardsIndustries

Requirements

7 - 10 years of marketing experience
Experience with marketing tools across design, campaign management, data analytics, and marketing automation–like Figma, Braze, Segment, FullStory, and Looker
B2B marketing experience, experience in the proptech space is a plus
Driven, hard-working, self-starter who can thrive in a fast-paced environment

Responsibilities

Own the B2B and B2C product marketing strategy for communicating to and through our Real Estate partners across new product and benefit launches by managing messaging development, asset creation, and customer journey strategy
Lead cross-functional workstreams to bring your pod’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more
Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves
Create and maintain training and informational materials to educate and activate partners on new and existing benefits/product features
Analyze campaign performance and use results to iterate on product marketing strategy

Skills

Key technologies and capabilities for this role

Product MarketingB2B MarketingPartner MarketingGo-to-Market StrategyCustomer MessagingValue PropositionLoyalty ProgramsReal Estate PartnershipsPayment PlatformsContent Marketing

Questions & Answers

Common questions about this position

What is the salary for the Director of Product Marketing role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What are the main responsibilities of this role?

You will own the B2B and B2C product marketing strategy for communicating to and through Real Estate partners across new product and benefit launches by managing messaging development, asset creation, and customer education.

What is the company culture like at Bilt Rewards?

This information is not specified in the job description.

What makes a strong candidate for this Director of Product Marketing position?

Strong candidates will have experience developing and implementing product marketing strategies and messaging for B2B real estate partners and B2C residents, with the ability to communicate product value to top multifamily owners like Greystar and Avenue5.

Bilt Rewards

Rewards program for renters, earns points towards homeownership

About Bilt Rewards

Bilt Rewards provides a dynamic work environment that merges the goals of financial services with the accessibility of everyday living. Through their initiative to help renters accumulate points via rent payments that can be used towards travel, homeownership, and more, they showcase a leading edge in adapting financial solutions to real life needs. Employees at this company not only contribute to innovative services but also work in an industry that directly enhances the economic well-being of its clients.

New York City, New YorkHeadquarters

2021Year Founded

$547.9MTotal Funding

LATE_VCCompany Stage

Financial Services, Real EstateIndustries

201-500Employees

Benefits

Medical, dental, & vision

401K match

Equity

Risks

Increased competition from fintech companies like Brex and Curve.

Ed Olebe's leadership at Wells Fargo may affect Bilt's credit card dynamics.

Similar health savings programs by competitors could dilute Bilt's uniqueness.

Differentiation

Bilt Rewards offers a unique program to earn points on rent payments.

Partnership with eXp Realty allows earning points on home purchases.

Bilt Mastercard enables rent payments with no fees, a market first.

Upsides

Bilt's partnership with Accor enhances point transfer value for users.

Integration with digital wallets can offer seamless rent payment experiences.

AI-driven tools can optimize user reward points and spending habits.

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