Director of Product Marketing, New Verticals at Flex

New York, New York, United States

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTechIndustries

Requirements

10+ years of experience in product marketing, with 3+ years in a leadership role in high-growth consumer or fintech environments
Proven success leading go-to-market for new consumer products (0-1) with a large user base under stringent regulatory and quality requirements
Strategic influence: Ability to influence senior stakeholders and lead cross-functional teams toward a shared vision
Exceptional analytical skills: Adept at translating complex data into actionable insights that inform product and business decisions
A blend of strategic and hands-on experience: Ability to define high-level strategy and dive into execution details, with an outcome-oriented mindset and strong bias for action

Responsibilities

Lead go-to-market strategy: Develop and execute the go-to-market strategy for new verticals, ensuring alignment with overall business objectives
Own product positioning: Define and manage the product’s core messaging and value proposition; craft compelling narratives and customer profiles for competitive positioning; build frameworks for consistency across all channels
Drive product growth: Partner with product and CRM teams to develop in-product messaging and lifecycle communications to drive engagement and retention
Champion market and customer insights: Conduct primary research and partner with the research team to synthesize a holistic view of the market; serve as the voice of the customer to inform product positioning, messaging, and GTM strategy
Establish and own key metrics: Define and track key success metrics; establish OKRs for product marketing; ensure alignment with overall company goals

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Messaging

Value Proposition

Customer Profiling

Competitive Positioning

Strategic Planning

Product Launch

Market Frameworks

Flex

Comprehensive contract manufacturer for electronics

About Flex

Flex provides comprehensive electronics manufacturing services, originally starting with circuit board production for tech companies in Silicon Valley. The company automates its manufacturing processes to ensure reliability and cost-effectiveness, which has made it a trusted partner for various industries, including automotive, healthcare, and consumer electronics. Flex's services encompass design, engineering, manufacturing, and supply chain management, allowing businesses to outsource their production needs and focus on their core activities. A key differentiator for Flex is its subsidiary, Anord Mardix, which specializes in critical power solutions and custom products for clients with complex requirements. Additionally, Flex is dedicated to sustainability, aiming for a significant portion of its customers to adopt science-based emissions targets by 2025, reflecting its commitment to environmental responsibility.

Singapore, SingaporeHeadquarters

1969Year Founded

$200MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, EnergyIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Company Equity

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Profit Sharing

Risks

Integrating JetCool Technologies may lead to operational and cultural alignment challenges.

Partnership with Musashi Energy exposes Flex to risks of emerging technology failures.

Jamdeo joint venture faces competitive pressures in the smart TV and media streaming market.

Differentiation

Flex offers end-to-end manufacturing solutions, from design to supply chain services.

Anord Mardix, a Flex subsidiary, specializes in critical power solutions and custom offerings.

Flex's commitment to sustainability aligns with global efforts to combat climate change.

Upsides

Flex's acquisition of JetCool enhances its data center cooling solutions for AI servers.

Partnership with Musashi Energy boosts Flex's AI data center energy storage capabilities.

Flex's Zhuhai facility's AME Excellence Award highlights its world-class manufacturing standards.

Land your dream remote job 3x faster with AI

Try Jobo Free