[Remote] Senior Lifecycle Marketing Manager at Paytient

Columbia, Missouri, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Healthtech, FintechIndustries

Requirements

Highly strategic, growth-focused, and technical mindset
Experience designing and optimizing customer journeys across full-funnel lifecycle (awareness, acquisition, retention, loyalty)
Expertise in building and scaling Conversion Rate Optimization (CRO) programs, including A/B and multivariate testing on landing pages and conversion points
Proficiency in personalization technologies, audience data mastery, and defining complex, high-value cohorts
Strong skills in lead-scoring models, dynamic multi-touch segmentation, and moving beyond batch-and-blast campaigns
Ability to partner cross-functionally with Marketing, Product, Product Marketing Management (PMM), Data, and senior leadership
Experience architecting segmentation and data models, embedding analytics and cohort-level insights into planning
Capability to establish KPIs, build dashboards, and deliver insight-driven performance reports and cohort analysis
Passionate, collaborative builder mindset

Responsibilities

Establish and lead the CRO program: design, build, and scale A/B and multivariate testing focused on landing pages and conversion points; define success metrics; lead cross-functional conversations; manage tools for user acquisition and conversion growth
Drive full-funnel strategy and execution: lead vision and execution across customer lifecycle milestones; design dynamic, multi-touch segmentation; implement lead-scoring models
Partner on product growth and utilization: act as marketing liaison with Product and PMM teams; launch and drive adoption of new features; develop campaigns to increase product utilization; integrate product milestones into customer journey
Define the operational data strategy: partner with senior leadership (Marketing, Data, Product) to architect segmentation and data models; embed analytics and cohort insights into planning
Analyze and optimize performance: establish and monitor full-funnel KPIs with Marketing and cross-functional groups; build dashboards; deliver regular insight-driven reports on program performance, cohort analysis, and testing results
Lead transformational initiatives: architect and build future-state workflows and systems

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCustomer JourneyConversion Rate OptimizationCROMarketing OperationsPersonalizationGrowth StrategyFull-Funnel MarketingRetentionAcquisition

Questions & Answers

Common questions about this position

What is the salary range for the Senior Lifecycle Marketing Manager position?

This information is not specified in the job description.

Is this Senior Lifecycle Marketing Manager role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Lifecycle Marketing Manager role?

The role requires being highly strategic, growth-focused, and technical, with expertise in designing and optimizing customer journeys, building CRO programs including A/B and multivariate testing, full-funnel strategy execution, dynamic segmentation, lead-scoring models, and personalization technologies.

What is the company culture like at Paytient?

Paytient fosters a culture of passionate, collaborative builders who are mission-driven to help people access and afford care, working with thoughtful employers and health plans.

What makes a strong candidate for the Senior Lifecycle Marketing Manager position?

A strong candidate is a strategic builder who can lead high-impact growth initiatives, design optimal customer blueprints, elevate the Marketing Operations team, and execute across the full lifecycle from awareness to loyalty.

Paytient

Platform for managing out-of-pocket medical expenses

About Paytient

Paytient provides a platform that helps employees manage their out-of-pocket medical expenses more effectively. The service integrates with existing payroll systems, allowing employees to set up flexible payment plans for their medical costs. This means that instead of paying for healthcare expenses all at once, employees can spread the payments over time, making it easier to afford necessary treatments and medications. Paytient differentiates itself from competitors by focusing on partnerships with employers and insurers to offer this benefit as part of health plans, which enhances employee satisfaction and retention. The goal of Paytient is to reduce the financial burden of healthcare costs, ultimately improving employee well-being and productivity.

Columbia, MissouriHeadquarters

2018Year Founded

$35.9MTotal Funding

DEBTCompany Stage

Fintech, Financial Services, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Stock Options

Risks

Increased competition from fintech companies threatens Paytient's market share.

Regulatory scrutiny may lead to stricter compliance requirements for Paytient.

Economic downturns could reduce employer spending on benefits, impacting Paytient's revenue.

Differentiation

Paytient offers Health Payment Accounts integrated with commercial and Medicare plans.

The company partners with major employers like Anthem and Cigna for healthcare payment solutions.

Paytient's platform integrates with payroll systems for flexible medical expense payments.

Upsides

Digital health wallets adoption aligns with Paytient's payment flexibility mission.

Embedded finance in healthcare enhances user experience, benefiting Paytient's integration efforts.

Employers' focus on financial wellness benefits boosts demand for Paytient's services.

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