Director of Partnerships, EMEA at Pattern

London, England, United Kingdom

Pattern Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
eCommerce, TechnologyIndustries

Requirements

  • 6–10+ years experience in partnerships/strategic alliances, business development, or sales—preferably in Ecommerce, tech, or SaaS
  • Proven track record of building and executing partner strategies that drive sales pipeline
  • Strong understanding of the European Ecommerce landscape, with ability to navigate cultural and market nuances across regions
  • Experience collaborating with senior sales leaders, account executives, and cross-functional teams
  • Excellent communication, executive presence, and ability to represent Pattern externally with authority
  • Data-driven and results-oriented, with the ability to manage forecasts, metrics, and partner program impact
  • Additional language(s) a plus

Responsibilities

  • Drive partner strategy across EMEA—identifying, recruiting, and managing high-impact referral partners, including exploring whitespace and building new partnership categories
  • Collaborate daily with sales and marketing to align on target accounts, co-selling opportunities, and regional go-to-market efforts
  • Host discovery and enablement meetings with partners to uncover opportunities, activate joint value, and maintain long-term momentum
  • Serve as the primary relationship owner for all partner relationships in EMEA, building trust and ensuring continued engagement as we scale
  • Be a visible face of Pattern in-region—attending events, speaking on panels, and expanding brand presence across key markets
  • Track and report on partner-sourced pipeline and performance, using insights to optimize strategy and execution
  • Develop and tailor partner-specific messaging, collateral, and activation plans to accelerate engagement and results

Skills

Key technologies and capabilities for this role

Partnership StrategyPartner RecruitmentCo-SellingGo-to-MarketSales CollaborationPartner EnablementRelationship ManagementPipeline GenerationEMEA Partnerships

Questions & Answers

Common questions about this position

What is the salary for the Director of Partnerships, EMEA role?

This information is not specified in the job description.

Is this role remote or does it require office work?

This is a full-time role that will work out of our London office.

What experience and skills are required for this position?

Candidates need 6–10+ years in partnerships/strategic alliances, business development, or sales (preferably in Ecommerce, tech, or SaaS), a proven track record of building partner strategies that drive sales pipeline, strong understanding of the European Ecommerce landscape, experience collaborating with senior sales leaders and cross-functional teams, excellent communication and executive presence, and a data-driven results-oriented approach.

What does the company culture or work environment look like at Pattern?

Pattern seeks individuals obsessed with data, partner success, taking action, and changing the game, with a lot of hustle and a touch of nerd, in a fast-growing tech company environment focused on global e-commerce acceleration.

What makes a strong candidate for this Director of Partnerships role?

A strong candidate has 6–10+ years in partnerships, business development, or sales in Ecommerce, tech, or SaaS, with a proven track record of driving sales pipeline through partner strategies and deep knowledge of the European Ecommerce landscape.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters
2013Year Founded
$269.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.
The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.
The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.
The company uses machine learning to provide customized insights for product optimization.
Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.
The launch of the Shelf inventory solution expands Pattern's service offerings.
Pattern's AI models enhance seller performance across multiple retail marketplaces.

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