Director of Paid Media at Everlane

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Retail, E-commerceIndustries

Requirements

10+ years of experience in media, including upper-funnel and performance marketing, preferably in a consumer retail or e-commerce environment
Experience building and leading high-performing digital and media marketing teams
Strategic leadership experience hiring and managing agencies to deliver on brand

Responsibilities

Own Everlane’s customer growth engine, drive the strategy behind existing channels, identify and launch new channels that engage our target customer
Build full funnel marketing approach to drive brand awareness, consideration and conversion
Develop strategies for current and new channels including, but not limited to: CTV, video, OOH, social platforms, podcast, DM, search and SEO
Determine the optimal customer acquisition approach by channel, balancing CAC and customer LTV by product, category, and promotional vehicle
Work closely with Creative and Brand teams on asset development for both performance and awareness campaigns. Develop creative testing plans that leverage best practices and iterate within Brand guidelines
Partner closely with Brand teams and external agency partners to determine optimal media plans for awareness campaigns. Brief creative team on appropriate asset deliverables by channel
Manage the paid team, guiding them to make informed optimizations and operate at a high level. Integrating performance across the team to support holistic performance that magnifies the individual parts
Own channel and customer acquisition KPIs, reporting, and presenting to senior management. Consistently push for new investment that supports growth
Grow and develop relationships with our agency partners as well as key platforms. Pending results of an RFP, onboard a new agency partner
Collaborate with the Data team and external agencies and platforms on all things tracking and measurement. This includes Media Mix Modeling to determine optimal spend allocation across media channels, as well as lift tests to measure channel incrementality
Partner with Product, Engineering, and Site Merch teams on tests to maximize conversion
Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Everlane at industry events

Skills

Paid Media

Performance Marketing

Brand Awareness

Customer Acquisition

Media Strategy

Data Analysis

Customer Insights

Creative Optimization

A/B Testing

Budget Management

Agency Partnerships

Full Funnel Marketing

Everlane

Ethically produced clothing and accessories

About Everlane

Everlane focuses on producing clothing and accessories that are made ethically. The company collaborates with factories around the world that follow fair labor practices and uses materials that are sustainably sourced. Everlane stands out from its competitors by being transparent about the true cost of each product, allowing customers to understand what they are paying for. This approach appeals to consumers who care about the environment and want to make responsible purchasing decisions. The goal of Everlane is to provide high-quality fashion options while promoting ethical production and sustainability.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$83.8MTotal Funding

DEBTCompany Stage

Social Impact, Consumer GoodsIndustries

201-500Employees

Benefits

Hybrid Work Options

Remote Work Options

Risks

Recent layoffs may indicate financial instability or strategic challenges.

Past allegations of greenwashing could impact Everlane's brand reputation.

High return costs could erode Everlane's profit margins.

Differentiation

Everlane emphasizes transparency by sharing the true cost of every product.

The company partners with ethical factories to ensure fair labor practices.

Everlane uses high-quality, sustainably sourced materials for its apparel.

Upsides

Increased demand for sustainable fashion boosts Everlane's market potential.

AI-driven eCommerce solutions enhance Everlane's direct-to-consumer model.

Strategic partnerships, like with Marques' Almeida, expand Everlane's market reach.

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