Director of Marketing

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

Position Overview

At Hive, we are dedicated to creating moments that matter by connecting event marketers to their biggest fans. We are seeking a Director of Marketing to lead and scale a high-performing demand generation engine that drives revenue and accelerates Hive’s growth across email, SMS, and advertising channels. This is a hands-on leadership role focused on experimentation, accountability, and building a marketing team that moves fast and efficiently, with AI as a key unlock.

You’ll sit at the intersection of Marketing, Revenue, and Operations. You’ll lead our marketing team with a player-coach mindset, rolling up your sleeves to launch and iterate full-funnel campaigns while empowering the team to do their best work. You’ll drive a weighted revenue pipeline to sales, manage a tightly focused experimental roadmap, and obsess over the right metrics from CPL to CAC: LTV. Reporting to our CEO, you'll help bring Hive's brand and value proposition to life in a way that drives measurable impact.

Responsibilities

• Own and grow the pipeline: Drive a qualified, weighted revenue pipeline to sales, using campaigns that generate high-quality MQLs.
• Execute marketing campaigns: Build and optimize full-lifecycle campaigns across paid ads, email, and events, focusing on learning fast, measuring everything, and iterating.
• Drive experimentation: Build a clear roadmap of demand gen experiments to test hypotheses quickly, track outcomes rigorously, and evolve our GTM engine.
• Be revenue-obsessed: Analyze campaign performance through CAC: LTV, CPL, and conversion rates to inform strategy and inform next bets.
• Manage & grow the team: Build a healthy, high-performing environment grounded in clear expectations, regular feedback, and strong performance management. Foster a culture of accountability, growth, and recognition, where people understand their impact and how they’re progressing.
• Partner cross-functionally: Work with RevOps and Sales to identify high-potential ICP accounts and bring them into the funnel with personalized, account-based plays.
• Scale with AI: Drive how our marketing team leverages AI across content, campaign execution, data analysis, and reporting to operate with speed and precision.

Requirements

• 5+ years in B2B marketing, with a strong focus on demand generation or growth roles at SaaS startups.
• Multi-time marketing leader who has built and scaled a demand engine from the ground up.
• Fluent in pipeline metrics (CPL, CAC, conversion rate, revenue impact) and comfortable setting and hitting aggressive growth goals.
• Technical operator: Comfortable inside HubSpot, Salesforce, and tools like Clay, Zoominfo, and Unify. You know how to self-serve and ship.
• Passion for experimentation and velocity: You know testing is the fastest way to learn, and you have the frameworks to prove it. You don’t need a perfect plan to move, you need signals and accountability.
• Player-coach: Hands always close to the keyboard, but with the leadership skills to build and scale a high-performing team.
• Thoughtful perspective on how your team should be using AI to move faster, work smarter, and stay focused on what matters.

Bonus Experience

• Familiarity with the live events or entertainment industry.
• Experience in other revenue roles (sales, CX, or rev-ops prior to marketing).

How You Work

• Highly analytical, curious, and metrics-driven.
• Direct and clear communicator, both internally and externally.
• Enjoys turning ambiguity into clarity and knows how to unblock yourself and others.
• Energized by working in a small, agile team and thrives with full ownership of your roadmap from strategy to execution.

Compensation & Benefits Package

• Meaningful salary + equity.