Responsibilities

The Director of Marketing will own Smartcar’s marketing strategy, execution, and operations as a key member of the executive team, assessing the most effective strategy for targeting the verticals of focus. They will develop and scale inbound marketing strategies to ensure consistent lead generation and revenue impact, evaluate and refine outbound and event marketing efforts, build and manage a high-performing marketing team, and work closely with Sales, Product, and Customer Success teams. Additionally, they will identify and implement efficient marketing programs and channels, drive brand awareness and positioning in the enterprise space, and help build Smartcar’s marketing team and culture.