Go-to-Market Strategy Manager
YipitDataSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Insurance, Consumer SoftwareIndustries
Job Description
Position Overview
- Location Type: Hybrid
- Employment Type: Permanent
- Salary: Not specified
Simply Business is a digital insurance brokerage specializing in protecting small businesses. We use technology and data to simplify the insurance buying process for small business owners, offering a platform to compare quotes and purchase policies online. Founded in the UK in 2005, we're an insurtech pioneer with a strong commitment to our employees and a focus on building an outstanding product. We've been recognized as a best place to work, including recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100) and Best Places to Work in Boston. We're looking for a dynamic leader to spearhead our marketing efforts, driving impactful strategies that connect with customers and fuel business growth.
Requirements
- Deep understanding of Go-To-Market (GTM) strategies in the Direct-to-Consumer (DTC) environment.
- Significant experience in successful brand and product launches.
- Experience with integrated marketing campaigns.
- Proven ability to work within digital/e-commerce organizations.
- Leadership experience managing and fostering cross-functional collaboration.
Responsibilities
- GTM Strategy: Develop and execute comprehensive GTM strategies for new and existing insurance products, aligning with business objectives and market opportunities. This includes defining target audiences, market sizing, and channel strategies.
- Product Positioning and Messaging: Craft clear, concise, and compelling product positioning and messaging that resonates with the target audience, ensuring consistency across all marketing channels.
- Product-Related Content/Assets: Oversee the creation of high-quality product-related content and assets, including website copy, blog posts, brochures, videos, and sales enablement tools.
- Customer Lifecycle Management (CLM) Strategy: Design and implement CLM strategies to enhance customer acquisition, engagement, and retention, identifying ideal customer profiles and key journeys.
Application Instructions
- Not specified in the provided text.
Company Information
- Company: Simply Business
- Industry: Insurtech (Digital Insurance Brokerage)
- Founded: 2005 (UK)
- Recognition: Best Places to Work (Built In 2025 - Top 100 US, Best Places to Work in Boston)
Skills
Go-To-Market (GTM) strategies
Direct-to-Consumer (DTC)
Brand Launches
Product Launches
Integrated Marketing Campaigns
Digital Marketing
E-commerce
Leadership
Cross-functional Collaboration
Product Positioning
Messaging
Content Creation
Customer Lifecycle Management (CLM)
Simply Business
Provides tailored business insurance online
About Simply Business
Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase policies through their online platform, which allows for quick adjustments to coverage as business needs evolve. Unlike many traditional insurance providers, Simply Business focuses on the unique requirements of small enterprises, making the insurance process straightforward and flexible. Their goal is to be a reliable partner for small business owners, helping them protect their operations with tailored insurance solutions.
London, United KingdomHeadquarters
2000Year Founded
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees