Director, GTM Enablement
ClioSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Insurance, Consumer SoftwareIndustries
Requirements
The Director of Go-to-Market (GTM) should possess a deep understanding of Go-To-Market strategies in the DTC environment, coupled with significant experience in successful brand and product launches, integrated campaigns, and working within digital/e-commerce organizations. A strong understanding of customer needs and the ability to develop compelling product positioning and messaging are essential, along with experience in managing teams and fostering cross-functional collaboration.
Responsibilities
This role requires the development and execution of comprehensive GTM strategies for new and existing insurance products, aligning them with business objectives and market opportunities, defining target audiences and market sizing, and establishing channel strategies. The Director will also be responsible for crafting clear product positioning and messaging, overseeing the creation of high-quality product-related content and assets, designing and implementing Customer Lifecycle Management (CLM) strategies, and enhancing customer acquisition, engagement, and retention.
Skills
Go-To-Market (GTM) strategies
Direct-to-Consumer (DTC)
Brand Launches
Product Launches
Integrated Marketing Campaigns
Digital Marketing
E-commerce
Leadership
Cross-functional Collaboration
Product Positioning
Messaging
Content Creation
Customer Lifecycle Management (CLM)
Simply Business
Provides tailored business insurance online
About Simply Business
Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase policies through their online platform, which allows for quick adjustments to coverage as business needs evolve. Unlike many traditional insurance providers, Simply Business focuses on the unique requirements of small enterprises, making the insurance process straightforward and flexible. Their goal is to be a reliable partner for small business owners, helping them protect their operations with tailored insurance solutions.
Key Metrics
London, United KingdomHeadquarters
2000Year Founded
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees