Director, North America Marketing Activation - Craftsman at Stanley Black & Decker

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Consumer Goods, ToolsIndustries

Requirements

Bachelor’s degree required, preferred in business or marketing
MBA preferred
10+ years of experience in brand marketing
5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio
Prior team leadership of functional experts, coaching and developing broader team members throughout a matrix organization
Experience in high volume retail and/or distributor environment involving complexity in price, channel, and product
Ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
Working knowledge of content management systems, product information management systems, and digital assets management platforms
Familiarity with media environment, digital marketing, and commercialization

Responsibilities

Develop and execute bold activation strategies that accelerate growth, win share of voice, and strengthen brand love among DIYers, pros, and retailers
Partner with top-tier creative and media talent (agencies and in-house Studio) to produce content and campaigns that grab eyeballs and drive measurable results
Orchestrate the full digital marketing playbook — paid, owned, and earned — including SEO/SEM, influencer programs, video, social, retargeting, and next-gen performance tactics
Champion data-backed decision making, leveraging insights and trends to anticipate category direction and ensure CRAFTSMAN® leads
Fuel collaboration across the global enterprise, scaling ideas, content, and campaigns across functions and regions for consistent yet locally relevant brand presence
Elevate product launches into must-see moments, partnering with global brand, product, and channel teams to ensure impact and drive conversion
Inspire and mentor a high-performing team, fostering creativity, accountability, and a “find-a-way” mentality

Skills

Brand Marketing

Marketing Activation

Digital Marketing

SEO

SEM

Influencer Marketing

Social Media

Content Production

Data Analysis

Campaign Management

Strategic Planning

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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