Director, Marketing Planning & Operations

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About the Job

Life360 is seeking an experienced Director of Marketing Planning and Operations. Reporting directly to the Chief Marketing Officer, you will play an empowered individual contributor playing a significant role in ensuring our marketing planning and execution is optimized, efficient and impactful. Your role will be broad and encompass several areas critical to the success of the team.

The US-based salary range for this position is $165,000 to $242,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Refine, optimize and iterate on our integrated marketing planning model for both large campaign development and “evergreen” quarterly activity.
• Lead/moderate cross-discipline marketing planning sessions in service of the operating model and process set for those campaigns and initiatives.
• Work closely with Finance to ensure marketing costs are kept in-line with budgets across T&E and other working and non-working marketing investment areas.
• Serve as project lead and co-editor of the Marketing team’s "Quarterly Business Preview” and “Quarterly Business Review” deliverables.
• “Quarterback” the Marketing team’s process and deliverable construction for Long Range Planning and our Annual Planning process.
• Ensure marketing deliverables are comprehensive, on-time and executed with excellence, spanning from weekly updates to Life360 Operating Groups to our monthly email newsletter to the company to Board of Directors meeting materials.
• Flag marketing processes in need of improvement and use agency to surface potential solutions and recommendations.

What We’re Looking For

• 10+ years of Marketing Planning and Operations role (“Strategy & Ops” may also be a common title).
• Exceptional communication skills. Writing effectively is particularly critical in this role.
• Stellar project management skills and always delivers on (or before) the deadline.
• Deep curiosity for solving problems, understanding the business and using the product.
• Previous experience working with budgets in complex and/or matrixed organizations.
• Proactive and collaborative, within the team and across the organization.
• Experience with subscription businesses is preferred.
• Helpful to have worked with International teams.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental w