Director, Marketing Operations at Calm

Minneapolis, Minnesota, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Technology, Digital HealthIndustries

Requirements

Located in San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas (remote workers only in these locations)
Highly hands-on and detail-oriented, able to juggle multiple priorities
Skilled at diving deep into data and channel insights/nuances to push towards best-in-class performance
Deep experience with paid channels for DTC businesses
Thrives in a fast-paced, data-driven environment
Can-do attitude, high EQ, cross-functional collaboration, resourcefulness, and curiosity
Skilled at uncovering insights/trends, understanding the whys behind them, and translating into actionable next steps

Responsibilities

Build and manage acquisition budgets and targets for the growth marketing team
Work closely with the UA team to drive operational excellence and scale efficiently, aligning UA initiatives to DTC business growth goals
Allocate media budgets and targets across various channels and track/report on variance vs. actuals
Own end-to-end process ownership, including UA budget management, proactive budget pacing, reporting to key stakeholders on performance, and working with media buyers for channel optimization to deliver on business targets
Own Calm’s paid acquisition media planning and budgeting, building cross-channel media plans to maximize results across digital and offline channels (e.g., paid social, paid search, Apple Search Ads (ASA), Google UAC, emerging platforms)
Set and manage annual media budgets and performance targets in partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan
Develop accurate forecasts, lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan
Continuously track and report on MTD and YTD pacing, working closely with the finance team
Partner with internal media buyers to deep dive into channel performance and trends, identify campaign optimization opportunities, and drive action to hit targets

Skills

Marketing Operations

Growth Marketing

Data-driven Strategy

Ad Networks Optimization

Consumer Acquisition

Cross-functional Collaboration

Analytics

Calm

Mindfulness meditation app for stress management

About Calm

Calm offers a mindfulness meditation app that helps users manage stress, improve sleep, and enhance overall well-being. The app features a variety of original audio content, including guided meditations, sleep stories, and relaxation music, available in multiple languages. Users can access basic content for free, but a subscription is required for full access to the extensive library. Calm differentiates itself from competitors by collaborating with celebrities for unique content, such as bedtime stories narrated by well-known figures, which helps attract and retain users. The company's goal is to provide accessible mental health support and relaxation tools to individuals worldwide.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$212.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, HealthcareIndustries

501-1,000Employees

Benefits

Investment + Growth - Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget.

Health + Wellness - We’ll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too.

Time + Space - When we say PTO is Take What You Need, we really mean it.

Parents + Kids - Your family is a vital part of our community too. That’s why we offer baby bonding leave to all salaried employees.

Home + Office - Your home office should be as functional and inspirational as your office office. We’ll give you a WFH stipend to help.

Culture + Connection - Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

Risks

AI voice cloning may face ethical concerns and backlash from users.

Collaboration with TRIP Drinks might dilute Calm's brand identity as a digital wellness company.

Evolving data privacy regulations pose challenges, risking reputation and financial penalties.

Differentiation

Calm integrates AI voice-cloning for unique content like AI-generated Jimmy Stewart stories.

Collaborations with brands like TRIP Drinks expand Calm's reach into physical wellness products.

Partnerships with tech companies like Polar Electro enhance user experience with wearable integration.

Upsides

Projected market growth of USD 1.48 billion from 2023-2027 benefits Calm's expansion.

Increased adoption of digital mental health solutions by corporates boosts Calm's wellness programs.

Integration with advanced sensor technologies offers personalized insights, enhancing user engagement.

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