Director, Marketing Analytics & Experimentation

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Meal Solutions, E-commerce, RetailIndustries

Requirements

Candidates should possess a Bachelor’s degree in a quantitative field such as Statistics, Economics, Mathematics, Computer Science, or a related discipline, with a Master’s degree preferred. A minimum of 7 years of experience in marketing analytics, with at least 3 years in a leadership role, is required. Strong analytical and problem-solving skills are essential, along with proficiency in SQL and experience with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Experience with A/B testing methodologies and statistical modeling is also necessary.

Responsibilities

As the Director of Marketing Analytics and Experimentation, you will lead the development and execution of a comprehensive marketing analytics strategy, aligning it with business goals and marketing KPIs. You will design, implement, and analyze experiments focused on pricing and promotional testing to optimize revenue and customer value. Furthermore, you will be responsible for driving data-informed decision-making across the marketing organization, conducting deep-dive data analysis, and providing actionable insights to stakeholders. You will also oversee media performance measurement, collaborate on data infrastructure improvements, mentor a team of analysts, and serve as a strategic partner to various teams including Marketing, Product, Finance, and Executive Leadership.

Skills

Marketing Analytics

Experimentation Design

A/B Testing

Incrementality Testing

Pricing Strategies

Promotional Offers

Revenue Optimization

Data-Driven Decision-Making

Marketing KPIs

Customer Value Growth

Home Chef

Meal kit delivery service with fresh ingredients

About Home Chef

Home Chef provides a meal kit delivery service that sends fresh ingredients and easy-to-follow recipes directly to customers' homes. This service is designed for busy individuals and families who want the convenience of home-cooked meals without the need for meal planning or grocery shopping. Customers subscribe to various meal plans that cater to their dietary preferences, receiving a weekly box with pre-portioned ingredients and step-by-step instructions for preparing meals. Home Chef stands out from competitors by offering a diverse menu that includes a wide range of meal options, ensuring there is something for everyone. The company's goal is to save time and reduce the stress of meal preparation while delivering high-quality ingredients and delicious recipes, making it easier for modern households to enjoy home-cooked meals.

Chicago, IllinoisHeadquarters

2013Year Founded

$55.4MTotal Funding

ACQUISITIONCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Vision insurance

Dental insurance

Health insurance

401(k) match

Casual wear

Weekly credit toward lunch provided

Produce and snacks

Employee discount

Life insurance

Disability insurance

Fun workspace

FSA

Flexible hours

Flexible PTO

Risks

Increased competition from new meal kit services like Gobble and EveryPlate threatens market share.

Environmental concerns over plastic packaging may lead to customer backlash.

Supply chain disruptions could affect ingredient availability and quality, impacting customer satisfaction.

Differentiation

Home Chef offers diverse meal plans catering to various dietary preferences and needs.

Partnerships with popular franchises like PAW Patrol and Bluey attract families and young audiences.

Sustainability initiatives, including food rescue programs, align with growing consumer eco-consciousness.

Upsides

Rising demand for meal kits with unique dietary options boosts Home Chef's menu expansion.

Collaborations with media franchises enhance brand visibility and customer engagement.

Growing popularity of subscription services supports Home Chef's business model and customer retention.

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