Director, Implementation
OloSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Consumer Goods, Beauty & Personal CareIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: Not specified
About Nutrafol: Nutrafol is a growing company dedicated to hair wellness, creating clinically tested products and providing support for individuals at every stage of their hair journey. They utilize a multi-factorial approach targeting root causes of hair thinning with a patented blend of ingredients and are recommended by over 7,500 physicians and hair professionals.
About the Role: As the Director, Loyalty Marketing, you will own the loyalty roadmap, focusing on increasing customer retention, engagement, and success. You'll expand and optimize existing initiatives, automate processes, and build a data-driven loyalty experience.
Requirements
- Experience: 8+ years of experience in customer marketing, loyalty, or retention programs, with a focus on eCommerce and subscription businesses.
- Team Management: 4+ years of experience managing teams and scaling loyalty programs across multiple customer touchpoints.
- Analytical Skills: Strong analytical mindset with experience using analytics platforms.
Responsibilities
- Loyalty Program Development: Evolve existing loyalty program initiatives and incentives into a structured, scalable program as the company scales.
- Customer Engagement: Develop strategies that help customers stay engaged and achieve results through habit formation tools, incentives, and ongoing communication.
- Reporting & Analysis: Design reporting, track key retention metrics, customer engagement KPIs, and program success using various reporting platforms.
- Workflow Optimization: Work closely with tech to implement and optimize loyalty-related workflows across multiple platforms to enhance the customer experience.
- Cross-Functional Collaboration: Partner closely with Growth and Brand Marketing, Creative, Tech, Digital Product, Data, Supply Chain, and Operations to bring loyalty initiatives to life.
- Budget & Vendor Management: Own the loyalty budget, manage vendor partnerships, and oversee program investments.
- Team Leadership: Manage and coach a high-performing team, while scaling the loyalty program alongside your team.
Application Instructions
- Not specified in the provided job description.
Skills
Customer Marketing
Loyalty Programs
Retention Strategies
Data Analysis
Analytics Platforms
Team Management
eCommerce
Subscription Business
Workflow Optimization
Cross-Functional Collaboration
Nutrafol
Natural supplements for hair growth and health
About Nutrafol
Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.
New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees