Sr. Marketing Associate, Lifecycle & Loyalty
CSC GenerationSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Consumer Goods, Beauty & Personal CareIndustries
Requirements
Candidates should possess 8+ years of experience in customer marketing, loyalty, or retention programs, with a focus on eCommerce and subscription businesses, and 4+ years of experience managing teams and scaling loyalty programs across multiple customer touchpoints. They should also have a strong analytical mindset with experience using analytics platforms.
Responsibilities
As the Director, Loyalty Marketing, you will own the loyalty roadmap aimed at increasing customer retention, engagement, and success by evolving existing loyalty program initiatives and incentives into a structured, scalable program, developing strategies to help customers stay engaged and achieve results through habit formation tools, and designing reporting to track key retention metrics. You will also work closely with tech to implement and optimize loyalty-related workflows, partner with various teams to bring initiatives to life, own the loyalty budget, manage vendor partnerships, and oversee program investments, while managing and coaching a high-performing team.
Skills
Customer Marketing
Loyalty Programs
Retention Strategies
Data Analysis
Analytics Platforms
Team Management
eCommerce
Subscription Business
Workflow Optimization
Cross-Functional Collaboration
Nutrafol
Natural supplements for hair growth and health
About Nutrafol
Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.
Key Metrics
New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees