Director of Growth Marketing

Employment Type: Full-time Location Type: Remote Salary: $140,000 - $160,000 USD (dependent on location and experience), plus annual bonus and options.

Position Overview

Figure8 is an experience-first company that creates "experiums" – unique spaces designed for connection and rediscovery. We are seeking an exceptional Director of Growth Marketing with over 10 years of demonstrable experience in scaling businesses through innovative marketing strategies. This is a critical leadership role focused on driving demand generation and revenue growth, requiring a strategic thinker capable of both identifying opportunities and executing with precision. You will be instrumental in shaping our digital future and propelling the Museum of Ice Cream to new heights.

Responsibilities

• Drive Demand Generation & Revenue Growth: Strategically lead demand generation and revenue growth initiatives through customer acquisition and increased lifetime value, directly impacting online sales.
• Holistic Marketing Landscape Ownership: Oversee the comprehensive marketing ecosystem, including:
  • Leading email and database marketing strategies for engagement and conversions.
  • Developing and scaling influencer and affiliate programs to expand brand reach and sales.
  • Collaborating on social media content strategy for engagement, traffic, and conversions.
  • Optimizing paid media campaigns across all channels for maximum ROI.
  • Directing SEO/SEM and CRO efforts to improve organic rankings, manage paid search, and optimize conversion funnels.
• Digital Traffic & Conversion Expertise: Lead initiatives to significantly increase website traffic and improve conversion rates using data-driven insights.
• Marketing Sales Attribution System Development: Design, implement, and refine robust marketing sales attribution models to accurately measure marketing impact on revenue.
• AI-Powered Marketing Leadership: Champion the daily integration of AI tools across all marketing functions to drive efficiency, personalize experiences, and optimize campaign performance.
• System Integration & Centralization: Lead the integration and centralization of key marketing and sales systems, including CRM, data warehouse, and all marketing data platforms, ensuring seamless data flow and a single source of truth.
• Cross-Functional Collaboration: Foster strong cross-functional relationships and collaborate with product, operations, sales, and other teams to align growth strategies with business objectives.
• Team Leadership: Mentor, develop, and inspire a high-performing marketing team, fostering a culture of innovation, continuous learning, and results-driven execution.

Requirements

• Experience: 10+ years of progressive growth marketing leadership experience, with a proven track record of driving significant demand generation and revenue growth, especially in e-commerce or online-first businesses.
• Digital Marketing Expertise: Deep expertise across the full spectrum of digital marketing channels (email, social media, paid media, SEO, content marketing, affiliate/influencer programs).
• Traffic & Conversion: Demonstrated success in generating high-quality website traffic and optimizing conversion funnels.
• Attribution Systems: Proven success in building and implementing sophisticated marketing sales attribution systems.
• AI in Marketing: Strong, hands-on understanding and daily application of AI in marketing, with examples of how AI has driven tangible business results.
• Marketing Technology: Proven experience working with complex marketing technology stacks (CRM, CDP, data warehouses, etc.).
• Leadership Skills: Exceptional leadership skills with the ability to develop a high-performing marketing team.
• Collaboration: Strong cross-functional collaboration skills, with the ability to influence and work effectively with diverse stakeholders.
• Analytical Mindset: Data-driven approach to decision-making and a passion for continuous improvement.

Company Information

Figure8 is an experience-first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them.