Director HCP Marketing - Global Strategic Marketing at Abbott

Alameda, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Diabetes CareIndustries

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree strongly preferred
10+ years of experience in healthcare marketing, with at least 3 years in a senior/global role in medical device or pharmaceutical sectors
Proven experience leading marketing communications strategy in healthcare (preferred)
Strong track record in HCP sales enablement, closed-loop marketing, and omnichannel campaign planning (preferred)
Hands-on experience with sales and marketing platforms such as VEEVA CRM, VEEVA Vault, Salesforce, or SFMC (preferred)
Strong leadership, communication, and stakeholder management skills (preferred)
Experience managing direct reports and leading global or regional teams (preferred)
Ability to translate scientific and technical information into clear, compelling marketing communications (preferred)
Commercial acumen and experience launching or expanding products in regulated global healthcare markets (preferred)
Willingness to travel globally (15-20% or 25% of the time), including field immersion, major congresses, and international team workshops

Responsibilities

Serve as a global leader in CGM category marketing for HCPs—owning strategic direction, messaging, and demand-generation frameworks to convey the value of Libre across both traditional and emerging prescriber segments
Direct and develop a team of HCP marketers responsible for global HCP campaign development and deployment
Partner with local and regional commercial teams to create field engagement strategies, sales force messaging, training content, and enablement tools
Design and operationalize closed-loop marketing strategies using omnichannel planning, content modularization, and data-driven segmentation
Champion the use of marketing systems (e.g., VEEVA CRM) for campaign execution and performance tracking
Lead the development of scalable HCP marketing initiatives, including messaging frameworks and omnichannel campaigns
Work closely with Medical Affairs, Clinical, Market Access, Legal, Regulatory, and Area Marketing teams to ensure scientific rigor, compliance, and seamless commercialization
Collaborate with global market insights and competitive intelligence teams to ensure strategies are grounded in evidence and responsive to shifting HCP behaviors

Skills

HCP Marketing

Global Strategy

CGM Marketing

Omnichannel Marketing

Closed-Loop Marketing

HCP Segmentation

VEEVA CRM

Demand Generation

Sales Enablement

Campaign Development

Messaging Frameworks

Data-Driven Segmentation

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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