Director, CRM Data & Audiences

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel Technology, E-commerceIndustries

Requirements

Candidates should possess over 10 years of experience in marketing data, analytics, or audience strategy, preferably within a global, matrixed organization. Proven leadership in developing and scaling marketing data models, single customer views, and audience segmentation strategies across digital channels is required. Expertise in marketing technology platforms such as CDPs, DMPs, DSPs, CRM, and analytics tools is essential, along with a strong understanding of data privacy regulations like GDPR and CCPA, and ethical data practices. The ideal candidate is solutions-oriented, proactive, adaptable, skilled in managing and delivering technical projects including complex migrations, and possesses an outstanding ability to think creatively, solve complex problems, navigate ambiguity, and collaborate effectively with cross-functional stakeholders. Strong negotiation skills and the ability to influence without authority, coupled with excellent verbal and written communication skills, are also necessary.

Responsibilities

The Director of CRM Data & Audiences will serve as a strategic advisor to senior leadership on Marketing Data Platforms, offering insights and recommendations to support evolving business goals. This role is responsible for the global technical strategy and execution of marketing data and audience segmentation across Expedia Group brands, translating team needs into measurable business outcomes. Key duties include partnering closely with Product, Engineering, Data Science, and Analytics teams to co-design and implement scalable architectural solutions for audience and data pipelines, owning the Traveler Engagement team's roadmap for marketing data infrastructure, particularly concerning Salesforce Data Cloud. The Director will define technical requirements for solution implementations, act as an expert advisor to Product and Engineering teams for marketing operations and technology, support digital innovation and best practices, and champion data governance, privacy compliance, and ethical data use. Additionally, the role involves developing and mentoring a high-performing team of marketing data specialists.

Skills

CRM

Data Strategy

Audience Segmentation

Marketing Data Platforms

Loyalty Programs

Credit Card Programs

Gift Card Programs

Personalization

Data Engineering

Analytics

Technical Strategy

Business Outcomes

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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