Director Consumer Insights

Englewood Cliffs, New Jersey, United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Electronics, BiotechnologyIndustries

Requirements

Candidates should possess twelve plus years of market research or consumer insights experience, including managing high-impact teams and agency/vendor relationships, deep expertise in both qualitative and quantitative research methodologies, proven experience applying NLP, text analytics, and social listening to derive consumer insights from unstructured data, fluency in tools such as SPSS, R, Python, Qualtrics, Alchemer, NVivo, Tableau, and/or similar, strong strategic thinking, storytelling, and executive communication skills, and demonstrated ability to influence senior stakeholders and drive data-informed decisions.

Responsibilities

The Director of Consumer Insights will lead, mentor, and develop a team of Consumer Insights professionals, design and execute comprehensive consumer research programs using a mix of quantitative, qualitative, and advanced analytic methodologies, leverage NLP, sentiment analysis, and other AI-driven tools to mine unstructured data sources, integrate multiple data sources to develop a holistic view of the consumer journey, deliver strategic recommendations that influence marketing, product, and customer experience teams, champion emerging market research technologies, develop audience segmentation frameworks and customer personas using advanced analytics, build and maintain standardized dashboards and reporting tools, stay current on market research trends, and partner cross-functionally to embed insights into go-to-market plans and brand strategy.

Skills

Consumer Insights

Data-driven Insights

Demand Generation

eCommerce

Owner Experience

Corporate Marketing

Quantitative Research

Qualitative Research

Natural Language Processing (NLP)

Text Analytics

Sentiment Analysis

Team Leadership

Mentoring

Innovation

Agility

Excellence

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

Land your dream remote job 3x faster with AI

Try Jobo Free