Director, Analytics Enablement at RAPP

Irving, Texas, United States

RAPP Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Data Science, BiotechnologyIndustries

Skills

Key technologies and capabilities for this role

AnalyticsData CollectionReportingDigital AnalyticsTag Management SystemsESPsDigital MediaWeb AnalyticsTechnical DocumentationTaxonomyData Activation

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Analytics Enablement role?

This information is not specified in the job description.

Is this Director, Analytics Enablement position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Director, Analytics Enablement role?

Key skills include architecting and maintaining tracking implementations, tag management with Google Tag Manager and Ensighten, advising on CRM tools like Salesforce Marketing Cloud, and expertise in web analytics, digital media, ESPs, and data privacy topics like loss of cookies and Google Privacy Sandbox.

What is the company culture like at RAPP?

RAPP fosters an inclusive workplace that values diversity, emphasizes personal well-being, and champions individuality in marketing solutions and the workplace, with fearless superconnectors focusing on connected data, content, and decisioning.

What makes a strong candidate for the Director, Analytics Enablement position?

Strong candidates will have deep technical expertise in analytics platforms, tag management, and data privacy, combined with client-facing communication skills to inspire confidence, author business documents, and educate on industry changes.

RAPP

Precision marketing agency using data-driven strategies

About RAPP

RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.

New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.

Differentiation

RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.

Upsides

AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.

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