Director, Analytics Enablement at RAPP

The Director, Analytics Enablement will support the collection and activation of analytics data, providing consultation and technical solutions for measurement and reporting goals. This role involves architecting, building, and maintaining tracking implementations, conventions, and taxonomies, along with creating technical documentation. Responsibilities include interfacing with clients and partners, authoring client-facing documents like presentations and BRDs, and educating stakeholders on industry changes related to analytics and data privacy. The Director will also perform discovery of client ecosystems, advise on CRM, email, mobile app, and digital media tracking, conceive tracking architectures, and provide comprehensive validation of all implemented tracking to ensure measurement accuracy.