Director of Product Analytics
Philo$160,000 - $175,000/year
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Data Science, BiotechnologyIndustries
Requirements
Candidates should have 7-10 years of experience in digital analytics and data implementation. Expertise in various platforms including ESPs, digital media, web analytics, and tag management systems is required. Experience with CRM and email marketing measurement tools like Salesforce Marketing Cloud and Litmus Email Analytics is also necessary, along with knowledge of mobile app measurement and attribution platforms such as Branch MMP, AppsFlyer, Kochava, and Adjust. Familiarity with digital media tracking across Google Marketing Platform, other DSPs, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, and LinkedIn Ads is expected.
Responsibilities
The Director, Analytics Enablement will support the collection and activation of analytics data, providing consultation and technical solutions for measurement and reporting goals. This role involves architecting, building, and maintaining tracking implementations, conventions, and taxonomies, along with creating technical documentation. Responsibilities include interfacing with clients and partners, authoring client-facing documents like presentations and BRDs, and educating stakeholders on industry changes related to analytics and data privacy. The Director will also perform discovery of client ecosystems, advise on CRM, email, mobile app, and digital media tracking, conceive tracking architectures, and provide comprehensive validation of all implemented tracking to ensure measurement accuracy.
Skills
Analytics
Data Collection
Reporting
Digital Analytics
Tag Management Systems
ESPs
Digital Media
Web Analytics
Technical Documentation
Taxonomy
Data Activation
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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