Direct Marketing Lead at IQVIA

Prague, Prague, Czechia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life SciencesIndustries

Requirements

Proven marketing experience (2+ years), preferably in the life sciences industry
Exceptional strategic thinking, innovative mindset, and creative approach to designing digital solutions
Strong understanding of both traditional marketing channels and modern digital ecosystems
Ability to lead and inspire a small team while collaborating effectively with external agencies
Excellent communication and interpersonal skills
Fluency in Czech and English

Responsibilities

Develop and define comprehensive direct marketing strategies tailored to clients’ needs
Design and implement end-to-end marketing campaigns using both classic methods and innovative digital solutions
Collaborate with external agencies and partners to execute and enhance the digital ecosystem
Analyze campaign performance, providing actionable insights and recommendations for optimization
Leverage IQVIA’s unique data assets and technologies to inform campaign strategies and drive impactful results
Stay abreast of marketing trends, particularly in digital and life sciences industries, to continuously innovate
Maintain compliance with all regulations and standards applicable to direct marketing in the life sciences sector
Maintain constant relations with local clients, collaborating with the local IQVIA’s Sales team and also Sales & Marketing teams from other countries

Skills

Direct Marketing

Marketing Strategy

Digital Campaigns

Campaign Analytics

Data-Driven Marketing

Performance Optimization

Regulatory Compliance

Client Relations

Agency Collaboration

IQVIA

Advanced analytics and clinical research services

About IQVIA

IQVIA provides advanced analytics, technology solutions, and clinical research services specifically for the life sciences industry. Their services utilize extensive data resources and technology to create connections within healthcare, allowing clients to gain insights that help speed up the development and marketing of new medical treatments. This process is facilitated by their IQVIA Connected Intelligence™ system, which offers quick and flexible insights. IQVIA stands out from competitors by focusing on patient privacy, employing various technologies to protect individual data. The company's goal is to enhance healthcare outcomes by supporting biotech, pharmaceutical, and medical device companies, as well as researchers and government agencies, in understanding diseases and advancing medical science.

Durham, North CarolinaHeadquarters

1998Year Founded

$3,526MTotal Funding

POST_IPO_EQUITYCompany Stage

Cybersecurity, Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Rapid advancement of cancer vaccines may disrupt traditional clinical research models.

Proliferation of disparate technological solutions causes technology overload in clinical trials.

Generative AI technologies face challenges in adoption due to data privacy concerns.

Differentiation

IQVIA leverages advanced analytics and big data for life sciences solutions.

The company offers privacy-enhancing technologies to protect individual patient data.

IQVIA's AI Assistant provides rapid, actionable insights for healthcare and life sciences.

Upsides

Increased adoption of decentralized clinical trials enhances patient-centric study designs.

AI-driven drug discovery accelerates identification of potential drug candidates.

Expansion of telemedicine facilitates remote patient monitoring and data collection.

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