Job Description: Adobe Experience Manager Go-to-Market Strategist

Position Overview

• Company: Adobe
• Employment Type: Full-time
• Location Type: Remote
• Salary: Not provided

Adobe is a leader in transforming the world through digital experiences, offering powerful tools for design and delivery. This role focuses on the global Go-to-Market (GTM) strategy for Adobe Experience Manager, Assets, involving collaboration with diverse clients and institutions. It's a significant opportunity to drive growth in a critical business area within Adobe.

Responsibilities

• Own the GTM strategy and business results for specific segments or solution packaging within Adobe Experience Manager.
• Lead and nurture a team of skilled product marketers.
• Mentor across the organization, contributing to new talent initiatives and employee engagement.
• Develop customer-facing materials to support GTM strategy, sales enablement, and thought leadership.
• Build accurate messaging, collaborating with internal teams for consistent implementation across all customer channels.
• Execute GTM programs that drive Adobe’s enterprise growth, including upselling, cross-selling, migration, and penetration strategies.
• Lead technology initiatives to capture attention and engagement from internal marketing teams, targeting specific audiences.
• Drive GTM marketing programs encompassing public relations, analyst relations, events, demand generation, and field marketing.
• Participate in the deal approval process, facilitating or blocking based on financial and business guidelines.
• Guide and manage marketing budget allocation and decisions.

Requirements

• 15+ years of expertise in one or more of the following areas: DAM, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI/ML technology.
• Proven track record of successfully selling and marketing these technologies.

Application Instructions

• Not provided.

Company Information

• Company: Adobe
• Mission: To give everyone the creative power to bring their ideas to life and to experience more.