Dir, Product Marketing

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Digital Media, BiotechnologyIndustries

Requirements

Candidates are required to possess 15+ years of experience in DAM, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI/ML technology, along with a proven track record of successfully selling and marketing related products.

Responsibilities

This Product Marketing Director will own the GTM strategy and business results for specific segments within Adobe Experience Manager, leading and nurturing a team of product marketers to develop comprehensive GTM programs, including bookings, pipeline, and retention management. They will also be responsible for developing customer-facing materials, building accurate messaging, driving GTM marketing programs, and participating in the deal approval process, guiding budget allocation, and collaborating with internal teams to ensure successful implementation across all customer channels.

Skills

Product Marketing

Go-to-Market (GTM) Strategy

Adobe Experience Manager

Adobe Assets

Sales Enablement

Thought Leadership

Messaging

Enterprise Growth

Public Relations

Analyst Relations

Demand Generation

Field Marketing

Digital Experiences

DAM

Creative Cloud

PaaS

CMS

Integration

Application Development

AI/ML

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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