Digital Transformation and Business Development - Gaming at Simulmedia

Lviv, Lviv, Ukraine

Simulmedia Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, Advertising, Ad TechIndustries

Requirements

  • Deep understanding of the gaming industry, especially F2P monetization models and in-game advertising
  • Experience scaling digital or operational platforms at the intersection of games and media
  • Proven success in leading digital transformation within cross-functional orgs (ops, product, engineering)
  • Exceptional skills in workflow design, systems thinking, and stakeholder influence
  • Familiarity with relevant technologies and processes (e.g., low-code platforms, APIs, internal dashboards)

Responsibilities

  • Lead the overall strategy and product vision for digitizing PlayerWON’s media operations and campaign execution processes
  • Translate gaming partner needs and advertiser goals into scalable, tech-enabled workflows
  • Own and continuously evolve the digital roadmap supporting PlayerWON’s supply and demand pipelines
  • Define a multi-phase transformation roadmap, prioritizing impact areas like campaign planning, trafficking, creative delivery, and reporting for gaming integrations
  • Partner with Product and Engineering to build out PlayerWON’s operational stack — from internal tools to partner-facing platforms
  • Conduct deep discovery across internal teams (Gaming Ops, Ad Sales, Engineering, Client Success) and external partners (game publishers, SSPs, networks)
  • Identify key pain points and inefficiencies across campaign setup, measurement, and reporting in gaming environments
  • Identify and recommend new technologies (e.g., low-code platforms, APIs, internal dashboards) to streamline PlayerWON workflows
  • Evaluate build vs. buy tradeoffs across PlayerWON’s operational stack
  • Act as the transformation “glue” between product, operations, engineering, and commercial teams
  • Drive adoption of new digital tools with clear onboarding, documentation, and change management plans tailored for game developers and internal stakeholders
  • Represent transformation priorities across the executive team, ensuring alignment with PlayerWON’s growth and monetization goals
  • Present actionable plans and progress to senior leadership with clarity and impact
  • Define KPIs to track operational efficiency, speed-to-launch, and campaign ROI across PlayerWON media buys
  • Build feedback loops to continuously improve digital products and workflows based on usage data and partner feedback

Skills

Digital Transformation
Product Strategy
Business Development
Ad Operations
Gaming Partnerships
Media Buying
Campaign Management
Roadmapping
Stakeholder Management
Operational Efficiency
Ad Tech
Product Ownership

Simulmedia

Automated platform for TV advertising optimization

About Simulmedia

Simulmedia operates in the TV advertising market, providing an automated platform that helps brands, advertising agencies, TV networks, and data providers manage their advertising campaigns. The platform integrates all aspects of TV advertising, allowing users to set goals, execute campaigns, and measure results in one place. It uses patented technology to predict audience viewing habits and identify optimal ad placements, making campaigns more precise and scalable. Simulmedia differentiates itself from competitors by offering real-time performance dashboards that enable advertisers to track campaign effectiveness and make quick adjustments for better results. The company's goal is to enhance the efficiency of TV advertising, helping clients achieve their business objectives, whether that involves driving performance or increasing brand awareness.

New York City, New YorkHeadquarters
2008Year Founded
$84.9MTotal Funding
SERIES_ECompany Stage
Data & Analytics, ConsultingIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Phone/Internet Stipend
Wellness Program
Company Equity

Risks

Esports and gaming platforms may divert budgets from traditional TV advertising.
AI-driven personalized commercials challenge Simulmedia's traditional TV model.
Geopolitical risks in Ukraine could impact Simulmedia's operations and talent acquisition.

Differentiation

Simulmedia's TV+ platform offers unparalleled reach across linear and connected TV.
The platform uses patented technology for precise audience targeting and ad placement.
Real-time performance dashboards enable advertisers to optimize campaigns efficiently.

Upsides

Growing demand for cross-channel advertising boosts Simulmedia's market potential.
Programmatic advertising rise aligns with Simulmedia's data-driven approach.
AI integration enhances Simulmedia's ad placement and optimization capabilities.

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