Digital Strategy Analyst, HLS at Adobe

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital MarketingIndustries

Requirements

Bachelor's degree in business, marketing, or a similar field
2 to 4 years of management consulting experience

Responsibilities

Take part in multiple strategy engagements (typically 2 to 6 weeks each) for senior customers, contributing to insights and recommendations
Conduct economic impact analysis: assess how improvements to customer journey and business capabilities grow revenues, reduce costs, and generate business value; size opportunities; help write business cases
Perform experience design: run ethnographic interviews and journey diagnostics; build web and mobile app experiences
Handle analytics and benchmarking: use Adobe’s analytics dataset to compare digital business performance within industry and reveal insights for optimization
Execute experience architecture: assess technology landscape and data strategy; recommend solutions, integrations, and use cases
Collaborate to define Adobe’s industry perspective, author thought leadership assets, and inform product strategy
Collaborate on industry and partner strategy to deepen customer footprint, align ecosystem, and coordinate go-to-market efforts

Skills

Key technologies and capabilities for this role

Digital StrategyCustomer Journey MappingEconomic Impact AnalysisExperience DesignEthnographic ResearchBusiness Case DevelopmentDigital BenchmarkingOrganizational AssessmentArchitecture Assessment

Questions & Answers

Common questions about this position

What kind of work arrangement does this role offer?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What skills or expertise are needed for this role?

Candidates should be able to contribute in areas like economic impact analysis, experience design, analytics and benchmarking, and experience architecture. The role involves customer-journey mapping, organizational assessments, high-level architecture assessments, ethnographic interviews, and using analytics datasets.

What is the company culture like at Adobe?

Adobe is passionate about empowering people to create exceptional digital experiences and is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. They believe new ideas can come from everywhere in the organization.

What makes a strong candidate for this Digital Strategy Analyst role?

Strong candidates can contribute to strategy engagements in areas like economic impact analysis, experience design, analytics, and architecture, and bring industry perspective for thought leadership.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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