[Remote] Digital Strategist at Terra

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

6–8 years of experience developing and leading digital marketing strategies across multiple channels
Expertise in at least two core marketing practice areas (SEO, paid media, content marketing, email, or automation)
Experience owning client accounts or major strategic workstreams from discovery through execution
Comfortable learning new tools like Google Analytics, Google Search Console, Semrush, and HubSpot
Ability to translate complex ideas into clear, persuasive strategies for stakeholders

Responsibilities

Lead the marketing strategy for assigned client accounts, ensuring alignment with business objectives and audience needs
Drive client discovery sessions to surface insights, clarify goals, and define performance metrics
Develop cross-channel marketing strategies integrating content, paid media, SEO, email, and automation
Collaborate with the Senior Digital Strategist to align account strategies with Terra’s broader approach
Partner with creative, technical, and media teams to translate strategy into effective campaigns
Review content and campaign plans to ensure they meet brand standards and channel objectives
Monitor performance, surface insights from data, and make strategic adjustments
Stay ahead of market trends and evolving customer behaviors
Contribute to Terra’s marketing and strategic initiatives
Collaborate with company and department leadership to support Terra’s branding and marketing efforts

Skills

Terra

Creates programmable money and stablecoins

About Terra

Terra creates programmable money for the internet, focusing on decentralized finance (DeFi), Web3, and non-fungible tokens (NFTs). Its main product is a stablecoin network, which is a type of cryptocurrency designed to maintain a stable value. This network is open-source and controlled by stakeholders who own Terra's tokens. Terra serves individual investors, developers, and businesses, operating across multiple blockchains to ensure accessibility. The company generates revenue through transaction fees, token appreciation, and by supporting other blockchain projects. Terra aims to simplify digital money transactions and enhance the appeal of holding digital assets.

Seoul, South KoreaHeadquarters

2018Year Founded

$55.4MTotal Funding

EARLY_VCCompany Stage

Fintech, Crypto & Web3Industries

11-50Employees

Benefits

Generous PTO

Competitive Salary

401k Contributions

Risks

Increased regulatory scrutiny on stablecoins could impact Terra's operations.

Legal challenges faced by founder Do Kwon may destabilize leadership and strategy.

Dissolution of Terraform Labs may lead to operational disruptions and loss of confidence.

Differentiation

Terra offers a stablecoin network designed for mass adoption and financial stability.

The network is open-source, allowing stakeholders to modify and control its code.

Terra's ecosystem includes innovative projects like Mirror, Anchor, and Pylon Protocols.

Upsides

Integration with Layer 2 solutions enhances scalability and reduces transaction costs.

Cross-chain interoperability expands Terra's reach and usability across blockchains.

Growing interest in algorithmic stablecoins positions Terra as a hedge against financial instability.

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