Digital Performance Marketing Manager

Veritas Veterinary Partners

Position Overview

Veritas Veterinary Partners is seeking a dynamic and experienced Digital Performance Marketing Manager to drive growth through strategic digital marketing initiatives. This role requires a blend of strategic thinking, hands-on content creation, and a strong understanding of local search optimization. The ideal candidate is creative, curious, and passionate about achieving measurable results in a fast-paced, scaling business environment.

About Veritas Veterinary Partners

Veritas Veterinary Partners offers exciting career opportunities in state-of-the-art facilities across the U.S. Our hospitals, open 24/7/365 and staffed by board-certified specialists, foster a collaborative environment where professionals can thrive. Our mission is to build a network of trust and opportunity for veterinary professionals nationwide, specializing in supporting Specialty and Emergency care hospitals. Founded by Thomas Scavelli, DVM, DACVS, we are dedicated to recruiting top-tier talent and promoting collaboration, always prioritizing exceptional care and the well-being of our patients. Our guiding principles are "Truth in Medicine and Trust in Partnerships."

Responsibilities

As the Digital Performance Marketing Manager, you will:

• Drive strategies to maximize visibility in local search.
• Combine digital experimentation with content strategy and creation to drive optimizations and measurable growth.
• Make timely updates to website and local maps listings content.
• Ensure tracking mechanics are in place to report keyword rankings, search visibility, paid campaigns performance, and website visitor behavior.
• Plan and manage a robust performance improvement testing roadmap.
• Utilize tools like Canva, Adobe Creative Suite, and AI platforms for rapid content creation and iteration.
• Create digital content (copy, graphics, video clips, etc.) and execute across websites, maps listings, paid ads, and future digital channels.
• Monitor dashboards and campaign performance, analyze results, and translate insights into actionable strategies.
• Collaborate with support teams at Google, Microsoft, and Yelp to identify opportunities for paid search campaign testing and improvement.
• Work cross-functionally with internal teams to ensure marketing initiatives align with business priorities.
• Manage and direct external vendors and agencies to ensure quality, speed, and consistency.

Requirements

The ideal candidate will possess:

• 4–7 years of experience in digital performance marketing, with a focus on local search, CRO, content strategy, and demand generation.
• Passion for search engine visibility, including zero-click strategies and optimizing for AI agents.
• Proven ability to create both written and visual content for digital channels.
• Strong analytical and critical thinking skills, with the ability to create measurable tests and translate data into decisions.
• Exceptional communication skills, particularly in presenting insights to executives and cross-functional teams.
• Flexibility and curiosity, with an eagerness to tackle new challenges and adapt to evolving business needs.
• Strong project management skills and the ability to collaborate effectively across departments.
• Familiarity with tools such as GA4, Google Ads, CallRail, SEMrush, Looker, Canva or Adobe Creative Suite, Jasper or similar platforms.
• Bonus: Experience in multi-location healthcare.

Application Instructions

[Application instructions will be provided here once available.]

Company Information

• Salary: [Not specified]
• Location Type: [Not specified]
• Employment Type: [Not specified]