AI-Era SEO & Content Discoverability Lead
AtlanSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Procurement Software, SaaS, BiotechnologyIndustries
Requirements
Candidates should have 5 years of experience in SEO, content optimization, or technical marketing, with a deep understanding of on-page, off-page, and technical SEO best practices. Familiarity with emerging AI platforms and their role in shaping discovery, strong proficiency in SEO tools like Google Search Console, GA4, Ahrefs, or Semrush, and the ability to derive insights from data and translate them into clear, actionable recommendations are required. Cross-functional collaboration skills with content, design, and engineering teams are also necessary.
Responsibilities
The AI Search & SEO Manager will own and evolve Zip's organic search strategy, including traditional SEO and AI-powered discovery, and build and prioritize a quarterly SEO + AIO roadmap across site structure, internal linking, schema, Core Web Vitals, and semantic search. Responsibilities include leading keyword, intent, and entity analysis, developing strategies to increase Zip's visibility across AI platforms, driving initiatives to produce engaging SEO and AIO-optimized content, and collaborating with marketing, design, and product teams to optimize campaign landing pages and blog content. The role also involves monitoring search performance, reporting on rankings, traffic, and conversions, and staying ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features.
Skills
SEO
Generative AI
Conversational AI
Organic Search Strategy
Content Strategy
Product Marketing
Web Development
Data Analysis
Google Search
LinkedIn Search
Perplexity
ChatGPT
Zip
Provides buy now, pay later services
About Zip
Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.
Sydney, AustraliaHeadquarters
2013Year Founded
$972.7KTotal Funding
IPOCompany Stage
Fintech, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Parental leave - Enjoy up to 20 weeks paid leave and return part-time on a full-time salary for 3 months!
Bonus scheme - We give you skin in the game through our various share incentive programs.
Family support - We support our ZipFam on their life journey through people policies and programs.
Volunteer leave - Use your paid volunteer leave to Zip it forward and create change in your community.
Reward & recognition - We love celebrating your wins and giving you the freedom to choose how you're rewarded.
Career growth - You'll be given clear progression pathways and transparent coaching so you can truly flourish.
Risks
Increased competition from tech giants like Apple could threaten Zip's market share.
Regulatory changes in Australia may impact Zip's profitability and operations.
Reliance on partners like Stripe ties Zip's success to their platform stability.
Differentiation
Zip offers interest-free BNPL services, enhancing consumer financial flexibility.
The company operates in diverse markets, including Australia, the US, and the UK.
Zip's partnerships with retailers improve shopping experiences and financial management for consumers.
Upsides
Zip's potential partnership with Apple could significantly boost its US market presence.
Integration with Stripe allows easy BNPL access for US merchants, expanding Zip's reach.
The rise of in-store BNPL usage in the US shows growing consumer adoption.
Related Jobs
RemoteRemoteAI Optimization Specialist, Support
Vanta$107,000 - $126,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteDirector, Organic Acquisition
Cars CommerceSalary not specified
- Full Time
- Expert & Leadership (9+ years)
RemoteSEO Specialist
Huntress$105,000 - $120,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteContent Marketing Manager
PostHogSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemotePM Leader - ML Personalization (Search & Discovery)
FetchSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteSEO & AI Search Specialist, APAC
Keeper SecuritySalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteHead of AI Research
Standard Bots$300,000 - $350,000/year
- Full Time
- Senior (5 to 8 years)
RemoteAssociate Actuary - Medicaid Trend
HumanaSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemotePerformance Marketing Manager, Paid Search
Beautiful.aiSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteSEO Associate
Seer InteractiveSalary not specified
- Full Time
- Entry Level & New Grad, Junior (1 to 2 years)