AI Search & SEO Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Procurement Software, SaaS, BiotechnologyIndustries

Requirements

Candidates should have 5 years of experience in SEO, content optimization, or technical marketing, with a deep understanding of on-page, off-page, and technical SEO best practices. Familiarity with emerging AI platforms and their role in shaping discovery, strong proficiency in SEO tools like Google Search Console, GA4, Ahrefs, or Semrush, and the ability to derive insights from data and translate them into clear, actionable recommendations are required. Cross-functional collaboration skills with content, design, and engineering teams are also necessary.

Responsibilities

The AI Search & SEO Manager will own and evolve Zip's organic search strategy, including traditional SEO and AI-powered discovery, and build and prioritize a quarterly SEO + AIO roadmap across site structure, internal linking, schema, Core Web Vitals, and semantic search. Responsibilities include leading keyword, intent, and entity analysis, developing strategies to increase Zip's visibility across AI platforms, driving initiatives to produce engaging SEO and AIO-optimized content, and collaborating with marketing, design, and product teams to optimize campaign landing pages and blog content. The role also involves monitoring search performance, reporting on rankings, traffic, and conversions, and staying ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features.

Skills

SEO

Generative AI

Conversational AI

Organic Search Strategy

Content Strategy

Product Marketing

Web Development

Data Analysis

Google Search

LinkedIn Search

Perplexity

ChatGPT

Zip

Provides buy now, pay later services

About Zip

Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.

Sydney, AustraliaHeadquarters

2013Year Founded

$972.7KTotal Funding

IPOCompany Stage

Fintech, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Parental leave - Enjoy up to 20 weeks paid leave and return part-time on a full-time salary for 3 months!

Bonus scheme - We give you skin in the game through our various share incentive programs.

Family support - We support our ZipFam on their life journey through people policies and programs.

Volunteer leave - Use your paid volunteer leave to Zip it forward and create change in your community.

Reward & recognition - We love celebrating your wins and giving you the freedom to choose how you're rewarded.

Career growth - You'll be given clear progression pathways and transparent coaching so you can truly flourish.

Risks

Increased competition from tech giants like Apple could threaten Zip's market share.

Regulatory changes in Australia may impact Zip's profitability and operations.

Reliance on partners like Stripe ties Zip's success to their platform stability.

Differentiation

Zip offers interest-free BNPL services, enhancing consumer financial flexibility.

The company operates in diverse markets, including Australia, the US, and the UK.

Zip's partnerships with retailers improve shopping experiences and financial management for consumers.

Upsides

Zip's potential partnership with Apple could significantly boost its US market presence.

Integration with Stripe allows easy BNPL access for US merchants, expanding Zip's reach.

The rise of in-store BNPL usage in the US shows growing consumer adoption.

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