Digital Media Specialist (Performance) at Sweed

Athens, Greece

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, E-commerceIndustries

Requirements

Embody Sleed's values: Ownership, Adaptability, Resilience, Positivity, Human Passion
Minimum 3 years of hands-on experience with Google Ads (Search, Display, Shopping/PMax, Video) and Meta Ads
Experience in e-commerce performance marketing
Practical knowledge of Google Analytics 4, including advanced features (Exploration, Custom Reports)
Bachelor’s degree in Business, Marketing, Communications, or a related field
Excellent attention to detail and sense of ownership
Passion for learning and performance-driven marketing
Ability to work effectively in a fast-paced environment
Excellent communication skills in Greek & English
Proficiency in Google Sheets and Google Looker Studio
Google Ads & Google Analytics Certifications
Proficiency with Microsoft/Google productivity tools
Nice to Have: Experience handling large budgets (> €20,000/month/account)
Nice to Have: Experience with international campaigns
Nice to Have: Basic understanding of CRO/UX principles
Nice to Have: Basic knowledge of SEO
Nice to Have: Ability to evaluate tracking setups via Google Tag Manager

Responsibilities

Set clear performance goals aligned with the client’s business and marketing objectives
Own the structure, execution, and optimization of paid campaigns across platforms (Google Ads, Meta Ads, TikTok Ads, Criteo, etc.)
Allocate and supervise performance-related tasks for a small team (1–2 people), ensuring proper prioritization and workload balance
Apply advanced performance marketing skills: bid management, campaign structure, feed optimization, keyword research, ad copywriting, tracking, and reporting
Ensure campaigns follow best practices, are properly set up, and are routinely optimized for efficiency and KPIs
Create performance reports using analytics tools (GA4, Looker Studio), demonstrating RoAS and actionable insights
Provide expert consultation to clients on digital tools and strategy
Stay up-to-date with performance marketing trends and share knowledge, learnings, and ideas with the team
Foster a collaborative, positive work environment and support cross-functional team goals
Report directly to the Digital Media & Growth Manager

Skills

Google Ads

Meta Ads

TikTok Ads

Criteo

GA4

Looker Studio

bid management

keyword research

ad copywriting

feed optimization

RoAS

campaign optimization

performance marketing

Sweed

Retail cannabis point-of-sale and management solution

About Sweed

Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.

Burbank, CaliforniaHeadquarters

2017Year Founded

$500KTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Paid Vacation

Paid Sick Leave

Risks

LeafLink's expanded offerings increase competition in cannabis retail technology.

Sweed may face challenges in maintaining market share against larger competitors.

Rapid technological changes could outpace Sweed's current platform capabilities.

Differentiation

Sweed offers an all-in-one platform for cannabis retail operations.

The platform integrates POS, e-commerce, delivery, and analytics for dispensaries.

Sweed's subscription model ensures recurring revenue from a diverse client base.

Upsides

AI-driven insights enhance personalized marketing and customer engagement for Sweed.

Blockchain technology secures inventory management and supply chain tracking for Sweed.

Augmented reality enhances online shopping experiences for Sweed's e-commerce clients.

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