Digital Marketing Manager at Sysdig

Raleigh, North Carolina, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Security, Technology, CybersecurityIndustries

Requirements

6+ years of B2B SaaS marketing experience, with focus on digital campaigns, demand generation, and pipeline growth
Hands-on experience with important marketing and analytics tools including Marketo, Salesforce, PowerBI, Demandbase, LinkedIn Ads, and SEM platforms
Strong analytical skills with the ability to translate data into actionable insights and performance improvements
A collaborative mindset and ability to work with sales, content, and external partners
Comfort operating in a fast-paced, metrics-driven environment with a test-and-learn approach to marketing
A/B testing skills and able to interpret performance data and acting on it
Excellent project management, communication, and copy writing skills
Collaborative, with an eye for scalable process improvement
Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent working experience

Responsibilities

Analyze campaign performance data across paid search, paid social, and programmatic channels to uncover trends, evaluate effectiveness, and refine strategies for maximum ROI, reporting to the Senior Manager, Digital Marketing
Support email marketing and nurture campaigns through audience segmentation, content strategy, automated workflows, and performance optimization
Collaborate with the sales team to gather feedback on lead quality and share insights with channel owners to inform ongoing campaign improvements
Collaborate with the Operations team to develop and maintain reporting frameworks and communicate performance to stakeholders
Partner with external agencies to coordinate campaign planning, creative development, and performance optimization across digital channels
Conduct A/B and multivariate testing on ad creatives, landing pages, email campaigns, and CTAs to increase conversion rates
Lead the end-to-end ad production process—from brief creation and asset development to launch and post-campaign performance analysis
Manage the content syndication program to expand audience reach, create leads, and support overall demand generation goals

Skills

Key technologies and capabilities for this role

Paid SearchPaid SocialProgrammaticEmail MarketingAudience SegmentationContent StrategyAutomated WorkflowsA/B TestingMultivariate TestingCampaign AnalyticsROI Optimization

Questions & Answers

Common questions about this position

What salary is offered for the Digital Marketing Manager position?

This information is not specified in the job description.

Is this Digital Marketing Manager role remote or office-based?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 6+ years of B2B SaaS marketing experience focused on digital campaigns, demand generation, and pipeline growth, plus hands-on experience with tools like Marketo, Salesforce, PowerBI, Demandbase, LinkedIn Ads, and SEM platforms. Strong analytical skills, A/B testing abilities, and a collaborative mindset are also essential.

What is the company culture like at Sysdig?

Sysdig fosters an inclusive environment with diverse opinions, open dialogue, and collaboration to achieve goals, while being passionate about open source and focused on delivering customer value. They've been recognized as a 'Best Places to Work' with awards for best benefits and company happiness.

What makes a strong candidate for this Digital Marketing Manager role?

A strong candidate has 6+ years in B2B SaaS marketing with digital campaign expertise, proficiency in key tools like Marketo and Salesforce, strong analytics and A/B testing skills, and a collaborative approach suited to a fast-paced, metrics-driven environment.

Sysdig

Cloud-native security and monitoring solutions

About Sysdig

Sysdig provides security and monitoring solutions specifically designed for cloud-native environments, such as applications running in containers and Kubernetes. Their main products, Sysdig Secure and Sysdig Monitor, help organizations manage security risks, ensure compliance, and maintain the performance of their applications. Clients subscribe to their services on a monthly or annual basis, which allows them to access various tiers of features tailored to their needs, from basic monitoring to advanced incident resolution. Sysdig differentiates itself by focusing exclusively on cloud-native security, catering to a wide range of industries including technology, finance, healthcare, and government. The company's goal is to empower organizations to secure and optimize their applications in complex IT environments, supporting their growth and stability.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$709.6MTotal Funding

SERIES_GCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Mental Health Support

Company Equity

Professional Development Budget

Risks

Technological advancements may outpace Sysdig's offerings, risking competitive edge loss.

New cybersecurity startups could dilute Sysdig's market share and pressure pricing.

Reliance on open-source solutions exposes Sysdig to potential vulnerabilities and challenges.

Differentiation

Sysdig uses a unique AI architecture for real-time cloud attack detection.

Open-source Falco enhances Sysdig's runtime threat detection capabilities.

Sysdig's tools integrate security into the DevOps process, supporting DevSecOps practices.

Upsides

Growing demand for cloud-native security boosts Sysdig's market potential.

AI-driven security solutions align with Sysdig's capabilities, enhancing threat detection.

Kubernetes adoption expansion increases demand for Sysdig's specialized security solutions.

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