Senior Demand Generation Manager
Fieldguide- Full Time
- Senior (5 to 8 years)
The ideal candidate should possess a Bachelor's degree and demonstrate a strong understanding of marketing principles, particularly within the technology or digital services industry. Experience in demand generation, account-based marketing (ABM), and working with business development teams is highly desirable. Familiarity with APAC markets and a proven track record of driving marketing qualified leads are essential.
As a Demand Generation Manager, you will support the marketing department's initiatives by planning, executing, and tracking marketing demand generation ABM programs aligned with the APAC-based BUs go-to-market strategies. You will establish regular touchpoints with key stakeholders, generate leads and opportunities through marketing events, draft marketing content, perform post-event outreach, and identify industry trends to share insights with the team.
Digital transformation consultancy enhancing customer experiences
Bounteous provides digital transformation consulting services that focus on creating data-driven solutions to improve customer experiences and foster long-term loyalty. The company collaborates with clients in various sectors, including restaurants, convenience stores, payment systems, banking, insurance, and wealth management, to develop tailored digital solutions that address specific business challenges. Bounteous's approach emphasizes co-innovation, where they work closely with clients to enhance digital platforms and customer engagement strategies. Following a merger with Accolite Digital and the acquisition of Hathway, Bounteous expanded its service offerings to include comprehensive digital transformation, from strategy development to implementation and optimization. The company's goal is to deliver quick and effective results for clients, helping them remain competitive in a fast-evolving digital environment.