Bounteous

Demand Generation, Manager

Bengaluru, Karnataka, India

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, ConsultingIndustries

Requirements

The ideal candidate should possess a Bachelor's degree and demonstrate a strong understanding of marketing principles, particularly within the technology or digital services industry. Experience in demand generation, account-based marketing (ABM), and working with business development teams is highly desirable. Familiarity with APAC markets and a proven track record of driving marketing qualified leads are essential.

Responsibilities

As a Demand Generation Manager, you will support the marketing department's initiatives by planning, executing, and tracking marketing demand generation ABM programs aligned with the APAC-based BUs go-to-market strategies. You will establish regular touchpoints with key stakeholders, generate leads and opportunities through marketing events, draft marketing content, perform post-event outreach, and identify industry trends to share insights with the team.

Skills

Marketing
Demand Generation
ABM
Lead Generation
Marketing Events
Content Creation
Stakeholder Management
Industry Trends
Data Privacy
Information Security

Bounteous

Digital transformation consultancy enhancing customer experiences

About Bounteous

Bounteous provides digital transformation consulting services that focus on creating data-driven solutions to improve customer experiences and foster long-term loyalty. The company collaborates with clients in various sectors, including restaurants, convenience stores, payment systems, banking, insurance, and wealth management, to develop tailored digital solutions that address specific business challenges. Bounteous's approach emphasizes co-innovation, where they work closely with clients to enhance digital platforms and customer engagement strategies. Following a merger with Accolite Digital and the acquisition of Hathway, Bounteous expanded its service offerings to include comprehensive digital transformation, from strategy development to implementation and optimization. The company's goal is to deliver quick and effective results for clients, helping them remain competitive in a fast-evolving digital environment.

Key Metrics

Chicago, IllinoisHeadquarters
2003Year Founded
ACQUISITIONCompany Stage
Data & Analytics, Consulting, Consumer SoftwareIndustries
1,001-5,000Employees

Benefits

Award-winning culture
World-class, Fortune 500 engagements
Professional growth opportunities
Flexible working hours
Take-what-you-need vacation
Competitive benefits
Continuing education
Volunteer programs
Ample snacks

Risks

Rapid AI advancements may outpace Bounteous' current capabilities, risking competitive disadvantage.
Integration challenges from the Accolite merger could disrupt service delivery.
Expansion into India may expose Bounteous to unfamiliar regulatory environments.

Differentiation

Bounteous excels in co-innovation, working closely with clients for tailored solutions.
The merger with Accolite enhances Bounteous' end-to-end digital transformation capabilities.
Bounteous' partnership with Persado leverages GenAI for superior digital marketing outcomes.

Upsides

Bounteous' expertise in cloud solutions aligns with the trend of cloud modernization.
The demand for hyper-personalization in marketing boosts Bounteous' customer engagement services.
AI-driven analytics tools enable Bounteous to offer targeted digital solutions.

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