[Remote] Demand Generation Manager at Virtuous

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Nonprofit, SaaSIndustries

Requirements

3–5 years of experience in demand generation, revenue marketing, or growth marketing in a B2B SaaS environment
Proven track record executing multi-channel marketing campaigns that drive measurable pipeline and revenue impact
Hands-on experience with CRM and marketing automation platforms (HubSpot preferred)
Familiarity with ABM platforms and paid media channels (LinkedIn, Google Ads, retargeting, etc.)
Strong project management skills and ability to manage multiple campaigns simultaneously
Analytical mindset with the ability to interpret data, derive insights, and optimize performance
Excellent collaboration and communication skills; proven success working with sales and cross-functional teams
Bachelor’s degree in marketing, business, communications, or related field
Embody Virtuous core values: asking questions with curiosity, giving/receiving feedback with candor & grace, passion for philanthropy and technology, serving with joy, celebrating others, assuming good intent, pursuing diverse relationships

Responsibilities

Execute integrated marketing programs across digital, email, paid media, ABM, events, and webinars
Manage day-to-day campaign operations including asset creation, campaign setup, launch, monitoring, and optimization
Collaborate with content, product marketing, and design to ensure messaging and creative align to target segments and personas
Continuously test, measure, and optimize campaigns for engagement, lead quality, conversion rates, and ROI
Operate with a growth mindset: build and scale playbooks, scrap what doesn’t work, and rapidly test new channels, messaging, and formats
Support execution of programs that move leads through the funnel — from awareness to opportunity to closed-won
Work closely with SDR and Sales teams to ensure alignment on lead qualification, follow-up, and conversion strategies
Partner with Marketing Ops and Rev Ops to monitor lead flow, routing, and scoring to maximize pipeline impact
Provide regular reporting on campaign performance, pipeline contribution, and recommended adjustments
Leverage AI tools, predictive analytics, and automation to improve targeting, personalization, and campaign efficiency
Support ABM initiatives with personalized campaigns for named accounts and key verticals
Partner with Field Marketing to amplify event-driven pipeline opportunities with digital campaigns
Collaborate with Paid Media to optimize SEM, paid social, and retargeting strategies
Maintain strong alignment with Sales to ensure marketing efforts directly accelerate revenue outcomes

Skills

Demand Generation

Campaign Management

Email Marketing

Paid Media

ABM

Events

Webinars

Marketing Optimization

A/B Testing

ROI Analysis

Analytics

Content Marketing

Product Marketing

Virtuous

Nonprofit CRM and fundraising platform

About Virtuous

Virtuous provides a customer relationship management (CRM) and fundraising platform specifically designed for nonprofit organizations. The platform helps these organizations manage their donor relationships and enhance their fundraising efforts. It includes tools for donor management, marketing automation, and executing campaigns across multiple channels. Users can analyze donor data through segmentation analytics and automate personalized donor journeys, which helps create a more engaging experience for supporters. Unlike many competitors, Virtuous focuses on treating all donors as major donors, which encourages long-term relationships and support. The goal of Virtuous is to simplify the fundraising process for nonprofits, enabling them to effectively connect with their donors and increase their overall impact.

Phoenix, ArizonaHeadquarters

2014Year Founded

$50.8MTotal Funding

LATE_VCCompany Stage

Consulting, Social ImpactIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Family Planning Benefits

Employee Recognition

Community Engagement

Risks

Emerging CRM platforms with lower costs could erode Virtuous's market share.

Economic downturns may reduce nonprofits' budgets for CRM solutions.

Data privacy concerns and regulations pose challenges for maintaining compliance.

Differentiation

Virtuous offers a CRM tailored specifically for nonprofit organizations.

The platform includes tools for donor engagement, retention, and increased donations.

Virtuous provides marketing automation, including email and social media integration.

Upsides

Virtuous raised $100M to develop AI tools and expand platform features.

The company achieved 525% growth over the past three years.

Virtuous launched VirtuousBI for enhanced data analytics and donor insights.

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