VP, Marketing - Demand Generation
Apollo.ioSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Information Technology & ServicesIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: Not Specified
Lumos is a fast-growing startup solving app and access management challenges for organizations of all sizes. They are building a unified platform to untangle the complex web of app and access management by defining relationships between apps, identities, and data.
Why Lumos?
- Rocketship Growth: Experienced rapid growth in the past two years, expanding from 20 to ~100 employees and a 10x increase in customer base.
- Investor Backing: Backed by Andreessen Horowitz (a16z) and has raised over $65 million.
- Unique Culture: Early-stage company with influence on company trajectory, prioritizing employee well-being and a defined philosophy.
About the Role: Demand Generation Manager
The Demand Generation Manager will drive qualified pipeline growth by designing, executing, and optimizing data-driven demand generation programs that engage cybersecurity and IT decision-makers across the buyer journey.
Your Responsibilities
- Campaign Strategy: Design, launch, and optimize multi-channel demand generation campaigns that drive high-intent leads and convert into qualified pipeline, aligned with sales goals, ICPs, and buying stages.
- Sales Collaboration: Build a feedback loop with Sales to gain feedback on lead quality, track marketing-sourced opportunity progression, and closed-won attribution to determine campaign performance.
- Performance Optimization: Track performance metrics such as MQL-to-SQL conversion rate, cost per opportunity, and pipeline contribution. Run A/B tests and continuously refine campaigns to improve funnel efficiency and ROI.
- Account-Based Marketing (ABM) & Nurturing: Align marketing and sales around key accounts to deliver personalized engagement and drive pipeline.
What We Value
- Proven track record of building and scaling early-stage B2B brands.
- Passionate story hunter, builder, and teller.
- Master of all channels (earned, owned, paid) – identifying opportunities and capitalizing on them.
Application Instructions
- Not Specified – Please refer to Lumos’s website or career page for application instructions.
Skills
Demand Generation
Campaign Strategy
Multi-channel Marketing
Data-driven Marketing
Lead Generation
ABM
Performance Optimization
A/B Testing
Sales Collaboration
Marketing Analytics
Lumos
SaaS management and identity governance platform
About Lumos
Lumos provides a platform for managing software applications, user access, and vendor relationships, specifically designed for IT and security teams. The platform automates routine tasks such as access provisioning and user access reviews, which helps reduce the workload on these teams and allows them to focus on more strategic projects. Unlike many competitors, Lumos emphasizes integration and automation, which leads to significant cost savings and improved efficiency for its clients. The goal of Lumos is to streamline IT operations, enhance security measures, and ensure compliance with various regulatory standards, ultimately helping organizations save time and reduce operational costs.
Palo Alto, CaliforniaHeadquarters
2020Year Founded
$63.2MTotal Funding
SERIES_BCompany Stage
Enterprise Software, CybersecurityIndustries
51-200Employees