Demand Generation Manager (ABM) Enterprise SaaS at CreativeX

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Enterprise SoftwareIndustries

Requirements

4–6+ years in B2B SaaS demand gen within Series A–B (roughly $10–50M ARR) or comparable growth stages
Proven ABM ownership targeting enterprise; comfortable multi-threading complex deals
Demonstrated impact at $100k+ ACV—can show metrics that tie activity to pipeline and revenue
Built programs in lean environments (often the only demand gen owner) and shipped end-to-end
Tooling fluency: Salesforce, HubSpot (Marketo a plus). Nice-to-have: experience with 6sense, Demandbase, or Terminus
Operate analytically, communicate crisply, and collaborate well across Sales, SDR, RevOps, and Marketing

Responsibilities

Own ABM strategy and execution for strategic accounts (start with ~50–100), layering 1:few and 1:1 programs
Build lifecycle programs and always-on nurture (prospects, closed-lost, and churned)
Set cadences and dashboards with RevOps for qualified meetings, opportunity creation, and sourced/influenced pipeline
Partner with SDR leadership on targeting, handoffs, SLAs, and feedback loops; enable SDRs with campaigns and content
Define test plans, measure what matters, and scale only what performs
Evaluate and implement tooling with Marketing/RevOps (Salesforce, HubSpot; potential ABM platforms)
Deliver a clear 30–60–90 plan and evolve it into repeatable playbooks

Skills

Key technologies and capabilities for this role

ABMDemand GenerationSalesforceHubSpotMarketo6senseDemandbaseTerminusRevOpsSDRMarketing AutomationPipeline ManagementDashboards

Questions & Answers

Common questions about this position

What compensation and benefits does CreativeX offer?

CreativeX offers a competitive salary and commission plan including stock options. Benefits include fully paid medical, dental, and vision (US), private medical insurance (UK), generous time off, education budget, Calm/Headspace subscriptions, monthly coaching, 4-month full pay parenting leave, and 401(k) contributions after eligibility.

Is this Demand Generation Manager role remote or office-based?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 4–6+ years in B2B SaaS demand gen at Series A–B stages ($10–50M ARR), proven ABM ownership for enterprise with $100k+ ACV impact, experience building programs in lean environments, and fluency in Salesforce and HubSpot. Key soft skills include operating analytically, crisp communication, and strong collaboration across teams.

What is the company culture like at CreativeX?

CreativeX emphasizes employee wellbeing with mental health subscriptions and coaching, learning through education budgets, generous time off, and inclusive benefits like parenting leave. They value shared ownership via stock options and maintain a safe workplace with background checks.

What makes a strong candidate for this Demand Generation Manager role?

Strong candidates have 4–6+ years in B2B SaaS demand gen with proven ABM results at $100k+ ACV, experience building programs solo in lean startups, tooling fluency in Salesforce/HubSpot, and the ability to deliver a 30–60–90 plan while partnering across Sales, SDRs, and RevOps.

CreativeX

Creative analytics tools for visual marketing

About CreativeX

CreativeX provides tools and insights for brands to enhance their visual marketing content through creative analytics. Their software-as-a-service (SaaS) platform analyzes creative assets to deliver transparency and measurable metrics, helping brands optimize their marketing strategies. Unlike competitors, CreativeX focuses on automating brand guidelines and centralizing creative learnings, which is particularly beneficial for large global brands. The company's goal is to empower brands to make informed, data-driven creative decisions that improve the effectiveness and consistency of their marketing content.

New York City, New YorkHeadquarters

2015Year Founded

$29MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees

Benefits

🍎 Fully paid medical, dental, & vision

✈️ Generous time off + bank holidays (+ Elevate Fridays)

📚 Education budget

🧘 Annual subscription to Calm and Headspace

🎟 Monthly coaching

💵 Stock options

🍼 3-month full pay parenting leave

🪴 401(k) once they have completed their eligibility period

Risks

Emerging competitors like Realeyes may challenge CreativeX's market position.

Amplitude's new CDP could divert clients seeking comprehensive data solutions.

Evolving client demands for inclusivity may require platform adaptations.

Differentiation

CreativeX offers a unique SaaS platform for creative analytics and brand governance.

The platform integrates with third-party agencies for unified creative governance.

CreativeX provides data-driven insights to optimize visual marketing content.

Upsides

Recent $25M Series B funding supports expansion into ecommerce and display advertising.

Partnerships with Realeyes and Haleon enhance attention metrics and inclusivity.

Growing demand for creative analytics tools boosts market potential.

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