About CreativeX
CreativeX provides tools and insights for brands to enhance their visual marketing content through creative analytics. Their software-as-a-service (SaaS) platform analyzes creative assets to deliver transparency and measurable metrics, helping brands optimize their marketing strategies. Unlike competitors, CreativeX focuses on automating brand guidelines and centralizing creative learnings, which is particularly beneficial for large global brands. The company's goal is to empower brands to make informed, data-driven creative decisions that improve the effectiveness and consistency of their marketing content.
New York City, New YorkHeadquarters
2015Year Founded
$29MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees
Benefits
ð Fully paid medical, dental, & vision
âïļ Generous time off + bank holidays (+ Elevate Fridays)
ð Education budget
ð§ Annual subscription to Calm and Headspace
ð Monthly coaching
ðĩ Stock options
ðž 3-month full pay parenting leave
ðŠī 401(k) once they have completed their eligibility period
Risks
Emerging competitors like Realeyes may challenge CreativeX's market position.
Amplitude's new CDP could divert clients seeking comprehensive data solutions.
Evolving client demands for inclusivity may require platform adaptations.
Differentiation
CreativeX offers a unique SaaS platform for creative analytics and brand governance.
The platform integrates with third-party agencies for unified creative governance.
CreativeX provides data-driven insights to optimize visual marketing content.
Upsides
Recent $25M Series B funding supports expansion into ecommerce and display advertising.
Partnerships with Realeyes and Haleon enhance attention metrics and inclusivity.
Growing demand for creative analytics tools boosts market potential.
Funding
Total raised$28.99 M
Latest valuation$125.00 M
StageSERIES_B
SERIES B
5/31/2022$25
$125.00 MSERIES A
10/31/2020$3
$12.50 MSEED
8/31/2015$2
$7.50 M