[Remote] ABM Manager at Instructure

United States

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5–7 years of B2B marketing experience
2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred)
Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
Analytical mindset with the ability to interpret data and communicate insights clearly
Excellent communication and collaboration skills
Curiosity, creativity, and a test-and-learn approach

Responsibilities

Lead and Execute ABM Strategy
Design and manage 1:1, 1:few, and 1:many ABM programs
Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts
Use Demandbase to orchestrate and measure multi-channel account journeys
Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders
Manage budgets, timelines, and results
Lead and analyze research projects to surface insights that fuel smarter ABM strategies
Drive Collaboration and Alignment
Work with sales, customer success, SDRs, and marketing operations to connect strategy with execution
Use Salesforce, Marketo, and Outreach to ensure campaign alignment and accurate tracking
Engage with the marketing operations team to design dashboards in Tableau and/or Demandbase
Create scalable systems for project organization and visibility using Asana
Measure, Learn, and Optimize
Continuously refine targeting strategies to ensure relevance and alignment with business goals
Define and track key performance indicators for engagement, pipeline influence, and revenue contribution from ABM programs
Apply data insights to refine segmentation, messaging, and tactics for continuous improvement
Share best practices and learnings to help elevate ABM strategy across sectors and teams

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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