Pacvue

Demand Generation Associate Manager

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
ECommerce, Marketing & AdvertisingIndustries

Demand Generation Campaign Manager

Position Overview

We are seeking a collaborative Demand Generation Campaign Manager to join our Global Demand Generation team. This role will be responsible for launching, managing, and executing multi-channel demand generation campaigns aimed at generating qualified opportunities within our enterprise business. The Demand Generation Campaign Manager will collaborate closely with our demand generation, sales, events, and marketing operations teams to create campaigns that attract, engage, and convert potential customers.

Responsibilities

  • Own the project management and execution of integrated demand generation campaigns from kickoff through execution and post-campaign analysis, ensuring every task, timeline, and handoff is executed flawlessly.
  • Develop and manage detailed campaign calendars, briefs, and timelines, keeping cross-functional teams aligned and on schedule.
  • Execute multi-channel campaigns that promote key programs (i.e., events, webinars, and high-value content) to drive engagement and pipeline growth with enterprise audiences.
  • Contribute to campaign asset development, with a focus on crafting compelling email copy and executing timely sends.
  • Collaborate with sales to ensure clear communication, lead handoff, and timely follow-up strategies.
  • Partner with Marketing Operations to ensure accurate campaign tracking, attribution, and reporting.
  • Monitor performance metrics, uncover bottlenecks or drop-off points in the funnel, and recommend improvements to increase conversion rates.
  • Identify opportunities to streamline campaign operations and build repeatable processes for scale.

Requirements & Skills

  • Experience: 5+ years of experience managing B2B marketing campaigns in a SaaS environment, with a strong emphasis on project management and campaign execution.
  • Campaign Management: Demonstrated ability to plan and execute multi-channel campaigns involving multiple stakeholders and tight timelines.
  • Communication & Organization: Excellent organizational and communication skills, ability to drive accountability, resolve blockers, and communicate progress across teams and time zones.
  • Tools: Experience with Hubspot and Salesforce or similar CRMs is required.
  • Project Management Tools: Experience with project management platforms like Monday.com or Asana is a plus.

About Us

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces, and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

Why work at Pacvue?

  • Be on the cutting edge: Pacvue is transforming the way brands and sellers win online. Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
  • Have fun: We have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
  • Learn: Learn from the best! Our team is full of talented people who want to help you learn and grow, providing you with mentorship, the industry’s best practices, and thought leadership.
  • Grow fast: The eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.

Benefits

  • Unlimited Paid Time Off
  • Paid Holidays and Floating Holidays

Employment Type

  • [Employment Type Not Specified]

Location Type

  • [Location Type Not Specified]

Salary

  • [Salary Not Specified]

Skills

Campaign Management
Demand Generation
Multi-channel Marketing
Event Planning
Webinar Management
Content Promotion
Collaboration
Marketing Operations

Pacvue

eCommerce advertising and sales optimization platform

About Pacvue

Pacvue provides eCommerce solutions that focus on optimizing advertising and sales for online retailers. Its software platform includes tools for campaign automation, sales analytics, and digital shelf optimization, which help clients manage their online advertising campaigns more effectively. By automating repetitive tasks and centralizing key metrics, Pacvue allows businesses to save time and improve their sales performance. Unlike many competitors, Pacvue emphasizes education and support through resources like Pacvue University, which offers self-guided courses and accreditations. The company's goal is to empower eCommerce businesses, from small entrepreneurs to large enterprises, to succeed in the competitive online marketplace.

Seattle, WashingtonHeadquarters
2018Year Founded
$1.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Unlimited Paid Time Off
Paid Holidays
Medical Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Life Insurance
Pet Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Paid Vacation

Risks

Emerging eCommerce platforms with similar tools could erode Pacvue's market share.
Rapid AI development may outpace Pacvue's integration capabilities, risking competitive edge loss.
Economic downturns could reduce demand for eCommerce advertising solutions, impacting revenue.

Differentiation

Pacvue offers a comprehensive platform integrating retail media, commerce operations, and advanced measurement.
The company provides specialized services like Revenue Recovery, enhancing its value proposition.
Pacvue University offers educational resources, supporting client success and satisfaction.

Upsides

AI-driven personalization in eCommerce enhances customer engagement and conversion rates.
Retail media networks expansion provides new opportunities for Pacvue's advertising solutions.
Omnichannel retail strategies offer growth potential for platforms integrating online and offline experiences.

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