Data Analyst, Measurement Science at Samba TV

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, BiotechnologyIndustries

Requirements

Candidates must possess 4-8 years of experience in a technical data analyst role, with absolute technical fluency in SQL, Python, Databricks, and BigQuery. Required skills include capabilities in statistical analyses, modeling, and exploratory data investigations, along with strong communication skills, meticulous attention to detail, and knowledge of leveraging AI tools for efficiency. Preferred qualifications include experience in adtech, media, marketing, or measurement analytics, and experience managing JIRA or similar ticketing systems.

Responsibilities

The Data Analyst will extract data from Samba databases, perform custom matches and joins from disparate sources, and conduct exploratory analysis and statistics to identify key drivers of performance. Responsibilities include visualizing data for accessibility, independently managing and executing the JIRA board ticketing system, defining mechanisms for workflow management, and incorporating AI into workflows to create repeatable processes.

Skills

SQL

data extraction

joins

exploratory data analysis

statistics

campaign performance drivers

cross-source data

panel weights

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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