Customer Success Manager - Digital (Buy Side) at Nielsen

New York, New York, United States

Nielsen Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Advertising, Audience MeasurementIndustries

Requirements

  • Experienced professional with account management or customer success experience
  • Comprehensive understanding of digital advertising
  • Experience in the media and measurement space
  • Passionate about digital advertising and motivated to share this passion with others
  • Excited to meet and grow relationships directly at assigned accounts
  • Internal fire to grow their business and influence

Responsibilities

  • Drive true value for customers – acts as primary point-of-contact for the customer and their agency
  • Develop trusted relationships with decision makers
  • Understand each customer’s strategic goals and advertising tactics to make strategic and tactical recommendations
  • Gather valuable feedback from customers for continual product improvements
  • Maintain expertise on industry trends/practices and competitive landscape
  • Play a critical communications role by regularly interacting with customers to clearly and succinctly communicate insights
  • Lead cross-functionally to drive customer success – work with internal teams
  • Build strong relationships with customers and provide exceptional customer experiences that result in business growth and additional recurring revenue
  • Work closely with support, commercial, product, and operations teams to drive value realization and adoption of Nielsen’s Digital/Cross-Platform Audience Measurement suite of products
  • Lead Fortune 500 client brand teams and their agency partners
  • Enable customers to derive exceptional value from Nielsen’s solutions by teaching them to elicit actionable insights from solutions
  • Increase revenue from existing customers

Skills

Account Management
Customer Success
Digital Advertising
Media Measurement
Cross-Platform Audience Measurement
Client Relationship Management
Strategic Recommendations
Industry Trend Analysis
Cross-Functional Collaboration

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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