Customer Success Manager - Digital (Buy Side) at Nielsen

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Advertising, Audience MeasurementIndustries

Requirements

Experienced professional with account management or customer success experience
Comprehensive understanding of digital advertising
Experience in the media and measurement space
Passionate about digital advertising and motivated to share this passion with others
Excited to meet and grow relationships directly at assigned accounts
Internal fire to grow their business and influence

Responsibilities

Drive true value for customers – acts as primary point-of-contact for the customer and their agency
Develop trusted relationships with decision makers
Understand each customer’s strategic goals and advertising tactics to make strategic and tactical recommendations
Gather valuable feedback from customers for continual product improvements
Maintain expertise on industry trends/practices and competitive landscape
Play a critical communications role by regularly interacting with customers to clearly and succinctly communicate insights
Lead cross-functionally to drive customer success – work with internal teams
Build strong relationships with customers and provide exceptional customer experiences that result in business growth and additional recurring revenue
Work closely with support, commercial, product, and operations teams to drive value realization and adoption of Nielsen’s Digital/Cross-Platform Audience Measurement suite of products
Lead Fortune 500 client brand teams and their agency partners
Enable customers to derive exceptional value from Nielsen’s solutions by teaching them to elicit actionable insights from solutions
Increase revenue from existing customers

Skills

Key technologies and capabilities for this role

Account ManagementCustomer SuccessDigital AdvertisingMedia MeasurementCross-Platform Audience MeasurementClient Relationship ManagementStrategic RecommendationsIndustry Trend AnalysisCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Customer Success Manager role?

Candidates need account management or customer success experience, a comprehensive understanding of digital advertising, and experience in the media and measurement space.

Is this position remote or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team will I be working with in this role?

You'll be part of the Customer Success - Buy Side - Agency/Advertiser team, working closely with support, commercial, product, and operations teams, and leading Fortune 500 client brand teams and their agency partners.

What makes a strong candidate for this Customer Success Manager position?

Strong candidates are passionate about digital advertising, motivated to share that passion, excited to build relationships at assigned accounts, and have an internal drive to grow business and influence.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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