Customer Planning and Local Marketing Senior Manager at Ada

Manchester, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

Lead, inspire, and develop a team of customer planners to deliver best-in-class customer plans
Act as a key business partner to senior stakeholders across Marketing, Food and Non-Food Commercial, Retail, GHS and Finance
Foster a culture of customer obsession, collaboration, and accountability
Significant experience in customer planning, local marketing, or commercial strategy within a large retail or FMCG environment
Strong understanding of retail operations and how marketing activity drives sales and customer engagement
Proven ability to turn customer insight into actionable commercial plans
Experience leading cross-functional planning processes
Excellent stakeholder and communication skills. Excellent influencer
Strong analytical and problem-solving ability; comfortable with data-led decision-making
Team leadership experience within a fast-paced, matrix organization
Exceptional organizational skills and proven ability to lead and implement effective governance processes across cross-functional teams

Responsibilities

Lead customer planning by turning insights into clear marketing and commercial plans, ensuring Asda and George stay customer-focused and consistent
Work with Category, Trade Planning, Marketing, and Operations to set priorities that drive sales, footfall, satisfaction, brand health, and market share
Manage the annual and quarterly customer calendar, aligning marketing, trading events, and local activity
Oversee weekly plan reviews, making sure changes are aligned with goals, prioritized, and communicated clearly
Ensure all stakeholders are kept informed about what’s happening and when
Lead local marketing strategy to build relevance, engagement, and loyalty in regional markets
Protect store sales during refits and competitor openings, and improve performance in priority store groups
Work with Retail Operations to provide stores with toolkits, guidance, and support
Run governance forums to track activity and measure impact
Adapt national campaigns or create tailored local activity for specific markets and demographics
Assess effectiveness to focus investment on activities that deliver the strongest sales results
Lead the creation and improvement of customer plans that guide key events and campaigns, giving people reasons to shop at Asda while meeting business goals
Make sure customer insights shape decisions across marketing, retail, online, and commercial teams so that all customer-facing activity matches business priorities, delivers a consistent brand experience, and boosts engagement and sales across food and non-food

Skills

Key technologies and capabilities for this role

Customer PlanningLocal MarketingCustomer InsightsMarketing StrategyStakeholder ManagementCampaign ManagementRetail OperationsSales AnalysisBrand ManagementMarket ResearchTrade PlanningEvent PlanningPerformance MetricsGovernanceRegional Marketing

Questions & Answers

Common questions about this position

What is the salary for the Customer Planning and Local Marketing Senior Manager role?

The salary is competitive plus benefits.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Required skills include significant experience in customer planning, local marketing, or commercial strategy in retail or FMCG; strong understanding of retail operations; proven ability to turn customer insights into actionable plans; excellent stakeholder and communication skills; and strong analytical and problem-solving abilities.

What is the company culture like for this position?

The culture emphasizes customer obsession, collaboration, and accountability, with a focus on leading and inspiring teams in a fast-paced, matrix organization.

What makes a strong candidate for this Senior Manager role?

Strong candidates will have experience leading cross-functional planning processes, acting as a key business partner to senior stakeholders, and demonstrating exceptional organizational skills to lead implementation in a retail environment.

Ada

Automates customer service with AI chatbots

About Ada

Ada provides automated customer experience solutions through AI-powered chatbots that help businesses streamline customer service tasks. The platform operates on a subscription model, allowing companies to automate repetitive tasks and improve customer satisfaction while reducing costs. Ada differentiates itself by offering a comprehensive suite of services, including consulting and managed services, backed by strong venture capital support. The company's goal is to transform customer service management by enhancing efficiency and engagement through automation.

Toronto, CanadaHeadquarters

2016Year Founded

$185.3MTotal Funding

SERIES_CCompany Stage

Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Emerging AI chatbot startups pose a threat to Ada's market share.

Rapid AI advancements require continuous updates, straining Ada's resources.

Data privacy regulations could increase compliance costs for Ada.

Differentiation

Ada specializes in AI-driven chatbots for automated customer experience solutions.

The company offers a subscription-based model ensuring steady revenue and client engagement.

Ada provides consulting, development, and managed services to enhance customer support operations.

Upsides

Ada raised $130M in Series C funding, boosting its growth potential.

Partnerships with platforms like Zendesk enhance Ada's integration capabilities.

Growing demand for AI solutions supports Ada's market expansion and client acquisition.

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