CRM Specialist at Gopuff

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Delivery ServicesIndustries

Requirements

2–4 years’ experience in CRM, email, or digital marketing (e-commerce, retail or quick commerce preferred)
Hands-on experience with CRM platforms (e.g. Braze, Klaviyo, Customer.io)
Confidence working with data to segment audiences and evaluate campaign performance
Strong attention to detail and the ability to juggle multiple priorities in a fast-paced environment
A commercial mindset and genuine interest in improving key business KPIs
Excellent written communication and collaboration skills
Basic HTML/CSS skills for email formatting tweaks
Experience with A/B testing and customer journey optimisation
Familiarity with data tools like Looker or Tableau
A creative eye for copy and content that connects with customers

Responsibilities

Deliver multi-channel CRM campaigns (email, push, in-app) from planning and segmentation through to execution, QA and reporting
Use customer and behavioural data to personalise messaging and optimise customer journeys across different lifecycle stages (e.g. new, returning, lapsed)
Collaborate with commercial and category teams to align CRM with key trading moments and promotions
Build and optimise automated journeys using decision splits, delays, entry/exit criteria, and dynamic content
Write engaging, on-brand copy that speaks to different customer segments and improves engagement
Support A/B testing and experimentation to improve performance metrics like open, click-through, and conversion rates
Monitor campaign results, generate insights and share learnings to inform strategy and future campaigns
Support the CRM Lead in testing and implementing new CRM features and automation improvements

Skills

CRM

Email Campaigns

Push Notifications

In-App Messaging

Customer Segmentation

Personalization

Automated Journeys

A/B Testing

Copywriting

Data Analysis

Behavioral Data

Reporting

Gopuff

Digital delivery service for convenience items

About Gopuff

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The service offers a wide range of items, from candy bars to alcoholic beverages, catering to those who want quick access to everyday goods. Revenue is generated through product sales and delivery fees, with promotional deals available to attract more customers. What sets GoPuff apart from its competitors is its extensive product selection and commitment to fast delivery, aiming to meet the needs of consumers looking for convenience.

Philadelphia, PennsylvaniaHeadquarters

2013Year Founded

$4,817.2MTotal Funding

CONVERTIBLECompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus

Risks

Increased competition from DoorDash could impact Gopuff's market share in gift card delivery.

'Santa Hours' may lead to higher operational costs without guaranteed returns.

Aldi price match could strain profit margins if not managed carefully.

Differentiation

Gopuff offers 24/7 delivery with 'Santa Hours' in London, enhancing convenience.

Partnership with Blackhawk Network enables instant gift card delivery, expanding service offerings.

Acceptance of SNAP EBT nationwide positions Gopuff as a leader in accessible grocery options.

Upsides

Collaboration with Liquid Death boosts brand visibility among younger demographics.

Aldi price match initiative attracts cost-conscious consumers, enhancing competitive edge.

'Give With Gopuff' initiative improves brand image through corporate social responsibility.

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